PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
PTA was able to organize a total of 50 interviews with many top ranked stations across the country. This radio tour reached an audience of over 15 million listeners. The client (AAA) was very pleased with our organization of the tour and all of the spokespersons. We continue to work with them on other campaigns.
PTA Team: Sandy Trupp, Hillary Buckholtz, Dee Donavanik
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