Case Studies

 

BEST SELLERS

 

Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success

Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success

MEDIA CONNECT was hired by Kristine Lilly and John Gillis to promote their business book in 2019.  The goal was to introduce Kristine and John to the business media via the book and increase their visibility in the business community to secure future consulting work.

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But It’s Your Family…: Cutting Ties with Toxic Family Members and Loving Yourself in the Aftermath

But It’s Your Family…: Cutting Ties with Toxic Family Members and Loving Yourself in the Aftermath

Dr. Sherrie Campbell retained Media Connect to promote her book, But It’s Your Family (Morgan James Publishing). The California-based therapist helps individuals deal with toxic family relationships and shows them how to make an effectively clean break from those who do more harm than good. Her campaign was initially going to be a three-month engagement but because of Media Connect’s success in promoting her brand, she extended for several more months. Media Connect has secured over 85 media placements, including these:

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Out of the Gobi: My Story of China and America

Out of the Gobi: My Story of China and America

MEDIA CONNECT was retained to represent Weijian Shan – a leading economist, businessman, and one of Asia’s most prominent financiers – for the promotion of his business and cultural memoir, Out of the Gobi: My Story of China and America (Wiley, 2019). 

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Answering Why - Unleashing Passion, Purpose, and Performance in Younger Generations

Answering Why -  Unleashing Passion, Purpose, and Performance in Younger Generations

Media Connect promoted workplace and education expert Mark Perna and his book, Answering Why (Greenleaf Book Group).  The book became a best-seller and won several awards - -and established Perna as a leading authority on Millennials and Generation Z in the workplace.  We secured scores of media placements, some of which were syndicated, and reached tens of millions of people. Perna’s book helped parents, educators, and companies understand the needs of today’s job market and helped prepare the youngest generations of students and employers to respond to the needs and opportunities posed by the new economy.

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RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison

RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison

Media Connect promoted a specialized book, RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison by Howard Green.

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TESTIMONIALS

Dress for Success recently released its first-ever coffee table book and MEDIA CONNECT helped us promote the purpose and the passion behind this project. Kristin and her team went above and beyond their commitment to us, securing interviews in many of our top tier markets throughout the country. We are proud to have had them by our side as we announced our new initiative.
— JOI GORDON, CEO of Dress for Success Worldwide