Case Studies

 

BEST SELLERS

 

Winning the War on Cancer: The Epic Journey Towards a Natural Cure

Winning the War on Cancer: The Epic Journey Towards a Natural Cure

Media Connect executed a successful public relations campaign for Winning the War on Cancer (Morgan James, 2018), a debut book by Sylvie Beljanski.  It reveals the visionary discoveries of a French scientist whose suppressed research led to improvements in the prevention and treatment of cancer... naturally and without toxicity.

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The Everything Guide To Integrative Pain Management

The Everything Guide To Integrative Pain Management

Traci Stein, Ph.D., MPH, a health psychologist for several decades, engaged the services of Media Connect to promote her book, The Everything Guide To Integrative Pain Management (Adams Media), and a series of instructional CDs. We presented her to the media as an expert on health, stress, and healing. We generated dozens of media placements for her.

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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

“Good works” are no longer optional when it comes to the business world. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes, to Starbucks’ racial sensitivity training to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Anne Bahr Thompson’s Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, Thompson’s five-step Brand Citizenship model highlights the new rules of business.

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The Memo: Five Rules for Your Economic Liberation

The Memo: Five Rules for Your Economic Liberation

MEDIA CONNECT conducted a boutique publicity campaign for The Memo (Berrett-Koehler Publishers) by John Hope Bryant that resulted in extensive print, national web, TV, radio, digital media, and event coverage. Media spanning personal finance, politics, poverty, and race issues took an interest in Bryant’s revolutionary new view on the “invisible class” in America. Bryant and his organization, Operation HOPE, are based in Atlanta, GA, but The Memo was featured across the nation.

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Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

MEDIA CONNECT conducted a boutique campaign for Silicon Valley insider Mike Hoefflinger’s book, Becoming Facebook (April 2017). The book tells the fascinating story of Facebook’s coming-of-age as one of the world’s greatest companies. A computer engineer turned marketing innovator, Hoefflinger joined Facebook at the start of 2009, fresh from Intel. For seven years, he worked closely with COO Sheryl Sandberg on growing Facebook’s advertising business and, with thousands of other insiders, contributed to Zuckerberg’s mission: making the world more open and connected. It is a riveting business memoir rich in practical lessons. MC executed a national campaign with an emphasis on traditional media (print, TV, radio) and online outlets.

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TESTIMONIALS

PTA gets the job done! Their energy level is high, the ideas are flowing and the results are tangible. With PTA on my side my book Instant Persuasion: How to Change Your Words to Change Your Life reached a second printing only four weeks after its publication date! PTA is reliable, responsible and respectful of every client, from celebrities to unknown rising stars. PTA gets my highest recommendation.
— LAURIE PUHN, Author of Instant Persuasion -- How to Change Your Words to Change Your Life (Penguin) President of The Laurie Puhn Institute