Case Studies

 

BEST SELLERS

 

Voices in Dementia Care: Reimagining the Culture of Care

Voices in Dementia Care: Reimagining the Culture of Care

While MEDIA CONNECT was retained to pursue media for Dr. Haseltine’s recent books, Aging Well and Voices in Dementia Care, we saw an immediate opportunity to bring his expansive knowledge to bear on the coronavirus.  We quickly switched gears and secured top level placements for Dr. Haseltine as an expert in the health field.  Dr. William Haseltine, a former Harvard Medical School professor and founder of the university’s cancer and HIV/AIDS research departments, also serves as Chair and President of the global health think tank, ACCESS Health International. Dr. Haseltine was at the heart of the United States response to the HIV/AIDS and anthrax crises.

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Trailblazer: From the Mountains of Kashmir to the Summit of Global Business and Beyond

Trailblazer: From the Mountains of Kashmir to the Summit of Global Business and Beyond

MEDIA CONNECT was retrained to execute a boutique campaign for Trailblazer: From the Mountains of Kashmir to the Summit of Global Business and Beyond (Greenleaf Book Group), which is a powerful memoir by Farooq Kathwari about his extraordinary journey.  His story begins in a politically divided Kashmir, and goes all the way up to becoming the president of Ethan Allen -- where he transformed the company and became one of America’s most successful and admired CEOs.

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Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success

Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success

MEDIA CONNECT was hired by Kristine Lilly and John Gillis to promote their business book in 2019.  The goal was to introduce Kristine and John to the business media via the book and increase their visibility in the business community to secure future consulting work.

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But It’s Your Family…: Cutting Ties with Toxic Family Members and Loving Yourself in the Aftermath

But It’s Your Family…: Cutting Ties with Toxic Family Members and Loving Yourself in the Aftermath

Dr. Sherrie Campbell retained Media Connect to promote her book, But It’s Your Family (Morgan James Publishing). The California-based therapist helps individuals deal with toxic family relationships and shows them how to make an effectively clean break from those who do more harm than good. Her campaign was initially going to be a three-month engagement but because of Media Connect’s success in promoting her brand, she extended for several more months. Media Connect has secured over 85 media placements, including these:

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Out of the Gobi: My Story of China and America

Out of the Gobi: My Story of China and America

MEDIA CONNECT was retained to represent Weijian Shan – a leading economist, businessman, and one of Asia’s most prominent financiers – for the promotion of his business and cultural memoir, Out of the Gobi: My Story of China and America (Wiley, 2019). 

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