Case Studies

 

BEST SELLERS

 

Winning the War on Cancer: The Epic Journey Towards a Natural Cure

Winning the War on Cancer: The Epic Journey Towards a Natural Cure

Media Connect executed a successful public relations campaign for Winning the War on Cancer (Morgan James, 2018), a debut book by Sylvie Beljanski.  It reveals the visionary discoveries of a French scientist whose suppressed research led to improvements in the prevention and treatment of cancer... naturally and without toxicity.

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The Everything Guide To Integrative Pain Management

The Everything Guide To Integrative Pain Management

Traci Stein, Ph.D., MPH, a health psychologist for several decades, engaged the services of Media Connect to promote her book, The Everything Guide To Integrative Pain Management (Adams Media), and a series of instructional CDs. We presented her to the media as an expert on health, stress, and healing. We generated dozens of media placements for her.

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VentureGirls: Raising Girls to be Tomorrow's Leaders

VentureGirls: Raising Girls to be Tomorrow's Leaders

MEDIA CONNECT executed a platform building campaign for Dr. Glangchai along with a launch campaign for her book, VentureGirlsRaising Girls to Be Tomorrow’s Leaders published by HarperCollins in May of 2018.  The book contains practical information and insights on how parents can raise their daughters to be entrepreneurial risk takers, especially in the STEM fields. Receiving high acclaim, the book was a solid success landing on the USA Today, Washington Post, Publishers Weekly and IndieBound Booksellers Bestseller lists.  MEDIA CONNECT was also able to arrange for a speakers bureau to take on Dr. Glangchai as a client. 

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Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

“Good works” are no longer optional when it comes to the business world. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes, to Starbucks’ racial sensitivity training to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Anne Bahr Thompson’s Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, Thompson’s five-step Brand Citizenship model highlights the new rules of business.

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The Memo: Five Rules for Your Economic Liberation

The Memo: Five Rules for Your Economic Liberation

MEDIA CONNECT conducted a boutique publicity campaign for The Memo (Berrett-Koehler Publishers) by John Hope Bryant that resulted in extensive print, national web, TV, radio, digital media, and event coverage. Media spanning personal finance, politics, poverty, and race issues took an interest in Bryant’s revolutionary new view on the “invisible class” in America. Bryant and his organization, Operation HOPE, are based in Atlanta, GA, but The Memo was featured across the nation.

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