Case Studies

 

BEST SELLERS

 

Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

MEDIA CONNECT conducted a boutique campaign for Silicon Valley insider Mike Hoefflinger’s book, Becoming Facebook (April 2017). The book tells the fascinating story of Facebook’s coming-of-age as one of the world’s greatest companies. A computer engineer turned marketing innovator, Hoefflinger joined Facebook at the start of 2009, fresh from Intel. For seven years, he worked closely with COO Sheryl Sandberg on growing Facebook’s advertising business and, with thousands of other insiders, contributed to Zuckerberg’s mission: making the world more open and connected. It is a riveting business memoir rich in practical lessons. MC executed a national campaign with an emphasis on traditional media (print, TV, radio) and online outlets.

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Get the Most Out of Retirement

Get the Most Out of Retirement

MEDIA CONNECT is helping people plan for retirement through the promotion of AARP’s and ABA’s newest collaboration, Get the Most Out of Retirement: Checklist for Happiness, Health, Purpose, and Financial Security (AARP/American Bar Association) by expert Sally Balch Hurme.  A recent retiree herself and the bestselling author of Checklist for My Family, Hurme packs this book with the tools and knowledge needed to not only transition well into retirement but also how to make the most out of this new life adventure.  Campaign highlights include: Yahoo Finance, Telemundo.com, Forbes and US News and World Report.

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The Ultimate Guide to Raising Teens and Tweens

The Ultimate Guide to Raising Teens and Tweens

Media Connect promoted debut author and veteran teacher Douglas Haddad and his book, The Ultimate Guide to Raising Teens and Tweens (Rowman & Littlefield). Through the course of the campaign, we connected Doug and his book with top national outlets, including: Publishers Weekly, Scholastic Instructor Magazine, The Wall Street Journal, Portland Book Review, Midwest Book Review, North Carolina Times-News, Family Time Magazine, Pittsburgh Parent, and Western NY Family Magazine.  Additionally, MC secured radio interviews with shows that reach millions of listeners.  The Ultimate Guide to Raising Teens and Tweens became an Amazon bestseller in multiple categories within its first week for both the paperback and kindle versions. 

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The War on Science

The War on Science

Media Connect had the opportunity to work with Milkweed Editions and author Shawn Otto to promote The War On Science:  Who’s Waging It, Why It Matters, and What We Can Do About ItOtto is cofounder and producer of the US presidential Science Debates, the largest political initiative in the history of science. He is also an award-winning novelist and screenwriter, best known for writing and co-producing the Academy Award-nominated House of Sand and Fog.

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Connectedness and Contagion: Protecting the Financial System from Panics

Connectedness and Contagion: Protecting the Financial System from Panics

Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness and Contagion: Protecting the Financial System from Panics.  He is also the director of an independent research organization, Committee on Capital Markets Regulation. Media exposure has included achieving book coverage, sharing expert commentary on banking news, obtaining publicity for reports by the Committee on Capital Markets Regulation, securing speaking engagements, and generating op-ed placements. 

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