Case Studies

 

BEST SELLERS

 

Trailblazer: From the Mountains of Kashmir to the Summit of Global Business and Beyond

Trailblazer: From the Mountains of Kashmir to the Summit of Global Business and Beyond

MEDIA CONNECT was retrained to execute a boutique campaign for Trailblazer: From the Mountains of Kashmir to the Summit of Global Business and Beyond (Greenleaf Book Group), which is a powerful memoir by Farooq Kathwari about his extraordinary journey.  His story begins in a politically divided Kashmir, and goes all the way up to becoming the president of Ethan Allen -- where he transformed the company and became one of America’s most successful and admired CEOs.

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Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success

Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success

MEDIA CONNECT was hired by Kristine Lilly and John Gillis to promote their business book in 2019.  The goal was to introduce Kristine and John to the business media via the book and increase their visibility in the business community to secure future consulting work.

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But It’s Your Family…: Cutting Ties with Toxic Family Members and Loving Yourself in the Aftermath

But It’s Your Family…: Cutting Ties with Toxic Family Members and Loving Yourself in the Aftermath

Dr. Sherrie Campbell retained Media Connect to promote her book, But It’s Your Family (Morgan James Publishing). The California-based therapist helps individuals deal with toxic family relationships and shows them how to make an effectively clean break from those who do more harm than good. Her campaign was initially going to be a three-month engagement but because of Media Connect’s success in promoting her brand, she extended for several more months. Media Connect has secured over 85 media placements, including these:

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Out of the Gobi: My Story of China and America

Out of the Gobi: My Story of China and America

MEDIA CONNECT was retained to represent Weijian Shan – a leading economist, businessman, and one of Asia’s most prominent financiers – for the promotion of his business and cultural memoir, Out of the Gobi: My Story of China and America (Wiley, 2019). 

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RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison

RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison

Media Connect promoted a specialized book, RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison by Howard Green.

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