Case Studies

 

BEST SELLERS

 

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit

“Good works” are no longer optional when it comes to the business world. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes, to Starbucks’ racial sensitivity training to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Anne Bahr Thompson’s Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, Thompson’s five-step Brand Citizenship model highlights the new rules of business.

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The Memo: Five Rules for Your Economic Liberation

The Memo: Five Rules for Your Economic Liberation

MEDIA CONNECT conducted a boutique publicity campaign for The Memo (Berrett-Koehler Publishers) by John Hope Bryant that resulted in extensive print, national web, TV, radio, digital media, and event coverage. Media spanning personal finance, politics, poverty, and race issues took an interest in Bryant’s revolutionary new view on the “invisible class” in America. Bryant and his organization, Operation HOPE, are based in Atlanta, GA, but The Memo was featured across the nation.

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Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

MEDIA CONNECT conducted a boutique campaign for Silicon Valley insider Mike Hoefflinger’s book, Becoming Facebook (April 2017). The book tells the fascinating story of Facebook’s coming-of-age as one of the world’s greatest companies. A computer engineer turned marketing innovator, Hoefflinger joined Facebook at the start of 2009, fresh from Intel. For seven years, he worked closely with COO Sheryl Sandberg on growing Facebook’s advertising business and, with thousands of other insiders, contributed to Zuckerberg’s mission: making the world more open and connected. It is a riveting business memoir rich in practical lessons. MC executed a national campaign with an emphasis on traditional media (print, TV, radio) and online outlets.

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Teach to Work: How a Mentor, a Mentee, and a Project Can Close the Skills Gap in America

Teach to Work: How a Mentor, a Mentee, and a Project Can Close the Skills Gap in America

Patty Alper, the president of the Alper Portfolio Group, a marketing and consulting firm, retained the services of Media Connect to promote her book, teach to Work: How a Mentor, a Mentee, and a Project Can close the Skills gap in America.  Her empowering message was a call to action for people to step up as mentors. Her book provides a step-by-step guide to help professionals share their knowledge with the next generation of workers though an intergenerational experience. Media Connect secured media exposure for the book with a blend of interviews, reviews and feature stories in print, online and via radio. Forbes, HuffPost, SiriusXM, and Thrive Global were among dozens of new media outlets to cover this inspiring book.

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The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits

The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits

MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.

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