Case Studies

 

BEST SELLERS

 

Profits Aren't Everything, They're the Only Thing

Profits Aren't Everything, They're the Only Thing

"Profits Aren't Everything, They're the Only Thing" hit three major bestsel-ler lists including The New York Times, Wall Street Journal, and USA Today Money.

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Accidental Branding: How Ordinary People Build Extraordinary Brands

Accidental Branding: How Ordinary People Build Extraordinary Brands

PTA conducted a full boutique campaign for first-time author David Vinjamuri on a book focusing on the branding success of 8 celebrity entrepreneurs, including Roxanne Quimby (Burtís Bees), Gary Erickson (Clif Bar), Craig Newmark (Craigslist.org), Julie Aigner-Clark (Baby Einstein), John Peterman (J. Peterman & Company), etc. It included a national print and broadcast campaign, blog campaign, San Francisco media tour, setting up speaking engagements, and a business radio tour.

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Wins, Losses, and Lessons

Wins, Losses, and Lessons

PTA worked alongside Harper Collins' publicity staff in conducting a comprehensive sports media campaign for the legendary college football coach and current ESPN studio analyst for his leadership / self-improvement book. PTA executed a full national campaign with an emphasis on print and broadcast media, along with a television satellite tour, a nationwide sports radio tour and online outreach. PTA also developed sports-specific press materials.

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Authentic Leadership

Authentic Leadership

PTA conducted a full boutique campaign for the former CEO of Medtronic on a book outlining his views on business ethics, personal integrity, work/life balance, corporate governance and overall business strategies. It included a national print and broadcast campaign, piggybacking local media on Billís travel schedule (12 cities), setting up speaking engagements, a Public Radio tour and a small targeted advertising campaign.

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The ASPCA's Annual Humane Awards Luncheon

The ASPCA's Annual Humane Awards Luncheon

The ASPCA's Humane Awards Luncheon recognizes individuals who have worked on behalf of animal welfare as well as animals who have engaged in acts of heroism each year.† Following a nationwide call to the public for nominations, an ASPCA-appointed committee reviews entries and selects winners in specific categories such as: ASPCA Dog of the Year; ASPCA Cat of the Year; ASPCA Kid of the Year; ASPCA Presidential Service Award; ASPCA Firefighter of the Year; ASPCA Law Enforcement Officer of the Year. The 2008 luncheon was hosted by Chuck Scarborough in NYC's Rainbow Room.

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TESTIMONIALS

Planned Television Arts at Ruder Finn brings solid experience, creativity, and high energy to all of their media work. Brookings has greatly benefited from and enjoyed our partnership with PTA.
— AMY LIU, Brookings Institution