Media Connect promotes smokeless santa beyond the north pole with anti-smoking youth activist Pamela McColl, creating major buzz by initiating a firestorm over twin controversies: Should a classic text ever be edited? How do we get the entertainment industry to stop marketing cigarettes to our youth?
Media Connect worked with author William Bryant Logan on his hit book AIR: The Restless Shaper of the World (W.W. Norton & Company, Inc.; August 20, 2012).
Media Connect completed a 4+ hour satellite television tour from a New York studio on behalf of Treasury Wine Estates' brand, Chateau St. Jean. Chateau St. Jean partnered with Martha Stewart Weddings in this effort.
Media Connect worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. PTA secured 15 television interviews and 10 radio interviews.
Media Connect conducted a Morning Drive Radio Tour in support of A Place of Remembrance, the only official companion volume to the National September 11 Memorial. The commemorative book was written by Memorial & Museum staff members, Allison Blais and Lynn Rasic.
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