PTA conducted a media campaign for the 6th Annual New York Arab American Comedy Festival, a five-day event with seven shows, featuring over fifty Arab-American performers from across the country. It included a national print and local New York media campaign.
Results
This campaign gained early momentum with an interview on New York’s public radio station WNYC-FM and a feature in Metro New York. Subsequent stories in Time.com, a positive review in The New York Press, and interviews on Air America and WOR drove audiences to the event. The festival was a huge success, selling out five of seven total shows.
Media Highlights
- Wall Street Journal
- Time.com
- WNYC-FM
- Air America: Grit.TV with Laura Flanders<.a>
- WOR-AM Joey Reynolds Interview
- New York Press
- Metro New York