American Automobile Association (AAA)
PTA conducted a selected radio campaign involving participation of over 25 regional AAA spokespersons in targeted markets across the country. These spokespersons across the nation raised awareness to motivate parents and teens to take steps to reduce the likelihood of teens being involved in an avoidable crash while providing local statistics for each market.
Hoover Institute Fellow
PTA, DC has been working with Kiron Skinner for more than a year on media relations strategy and consultation. We have presented Kiron as a political expert, strategist and thought leader to nationwide broadcast media. Our team has taken Kiron’s thoughts and made them appealing to mainstream and targeted media. We have helped Kiron to gain media recognition and positive media attention for her ideas. We coordinated media for Kiron throughout the 2008 Presidential election and on foreign affairs topics including Iran, North Korea, Iraq and Afghanistan.
The ASPCA’s Humane Awards Luncheon recognizes individuals who have worked on behalf of animal welfare as well as animals who have engaged in acts of heroism each year. Following a nationwide call to the public for nominations, an ASPCA-appointed committee reviews entries and selects winners in specific categories such as: ASPCA Dog of the Year; ASPCA Cat of the Year; ASPCA Kid of the Year; ASPCA Presidential Service Award; ASPCA Firefighter of the Year; ASPCA Law Enforcement Officer of the Year. The 2008 luncheon was hosted by Chuck Scarborough in NYC’s Rainbow Room.
Scribner
PTA was contracted directly by Major League Baseball Hall of Famer Dave Winfield to assist Scribner with their publicity campaign for the book. PTA was tasked to lead local touring efforts in five markets, support Scribner’s national media outreach, and conduct a nationwide sports radio campaign. In addition to promoting the book, Mr. Winfield was also interested in generating interest for his local performances of the Baseball Music Project’s presentations.
Kaiser Permanente
The client wanted to target specific health and political media in a few major cities for a selected national print, radio and online campaign. Client availability was extremely limited; we were given a two-week lead-time and a time frame of one week for major media publicity.
Arab American Comedy Festival
PTA conducted a media campaign for the 6th Annual New York Arab American Comedy Festival, a five-day event with seven shows, featuring over fifty Arab-American performers from across the country. It included a national print and local New York media campaign.
Jason Edwards
Icebergs to Iguanas features a collection of Jason Edwards’ National Geographic photographs and behind-the-scenes, personal observations extracted from his field journals.
Betina Anton
Based on extensive research, including interviews, unpublished documents, and news coverage from that era, Hiding Mengele: How a Nazi Network Harbored the Angel of Death (Diversion Books; October 1, 2024; 978-1635768824) is a suspenseful narrative not only haunted by the doctor’s horrific experiments, but also by the motivations driving a community to protect one of the most evil people known to mankind.
Willie Pietersen
In his forthcoming book, Leadership—The Inside Story: Time-Tested Prescriptions for Those Who Seek to Lead (Sept. 10, 2024), Pietersen offers penetrating, often surprising insights from a lifetime of experience as a business leader. Pietersen shares his unique perspective on leadership as an unending journey of learning, adaptation, and growth, in which vital lessons are waiting to be discovered in every life experience and around every corner.
Dr. Neal Baer