Case Studies
The Joy of Costco: A Treasure Hunt from A to Z
David & Susan Schwartz
Media Connect promoted this book with great success during the fall of 2023. The Joy of Costco is a unique coffee table book starting with a history of Costco. It then featured fascinating factoids and points of interest about the company in a cleverly designed A to Z format. After six months in the marketplace, it has already sold close to 50,000 copies and has been covered by a wide range of media including the New York Times, Good Morning America, the Wall Street Journal, Today.com, People, and many other national and local outlets across the country. See below for a comprehensive listing. In addition, Media Connect provided media coverage during a nationwide tour by the authors that included stops in as many as ten cities, including major coverage in NYC and Seattle where Costco is headquartered. We also arranged for several book talks at bookstores, libraries, and book festivals.
How Far Do You Want To Go: Lessons from a Common-Sense Billionaire
John Catsimatidis
Born on the small Greek island of Nisyros, John Catsimatidis immigrated to the United States with his family in 1948 and quickly became a true New Yorker, raised in Harlem. He went to school and worked in a grocery store until, just eight credits short of graduating from New York University, he was offered the opportunity to buy the grocery store. Today, that grocery business has evolved into the Red Apple Group, a conglomerate with interests in energy, real estate, aviation, baseball, entertainment, and media, including the iconic radio station WABC.
Containing Big Tech: How to Protect Our Civil Rights, Economy, and Democracy
Tom Kemp
MEDIA CONNECT executed a boutique campaign for Containing Big Tech: How to Protect Our Civil Rights, Economy, and Democracy (Fast Company Press), by tech policy advisor and privacy expert Tom Kemp. The book exposes the consequences of Big Tech’s digital surveillance, exploitative use of AI, and monopolistic and anticompetitive practices. Kemp offers actionable solutions to these problems and a clear path forward for individuals and policymakers to advocate for change.