Case Studies
POWERHOUSE: 13 Teamwork Tactics the Build Excellence and Unrivaled Success by Kristine Lilly and Dr. John Gillis Jr. with Lynette Gillis
MEDIA CONNECT was hired by Kristine Lilly and John Gillis to promote their business book in 2019. The goal was to introduce Kristine and John to the business media via the book and increase their visibility in the business community to secure future consulting work. Our approach was to capitalize on Kristine’s success in the sports arena and the book’s insights into teamwork to capture a mix of business, sports and consumer media. We rode the coattails of the popularity of the US women’s soccer team leading up to the Women’s World Cup played in France in June of 2019 to land major broadcast interviews and print placements for the authors. In addition, we set up a series of book talks for Kristine and John culminating in a very successful author event at the University of North Carolina at Chapel Hill.
Trailblazer: From the Mountains of Kashmir to the Summit of Global Business and Beyond
Farooq Kathwari
MEDIA CONNECT was retrained to execute a boutique campaign for Trailblazer: From the Mountains of Kashmir to the Summit of Global Business and Beyond (Greenleaf Book Group), which is a powerful memoir by Farooq Kathwari about his extraordinary journey. His story begins in a politically divided Kashmir, and goes all the way up to becoming the president of Ethan Allen — where he transformed the company and became one of America’s most successful and admired CEOs.