Our Case Studies

Answering Why – Unleashing Passion, Purpose, and Performance in Younger Generations

Media Connect promoted workplace and education expert Mark Perna and his book, Answering Why (Greenleaf Book Group).  The book became a best-seller and won several awards - -and established Perna as a leading authority on Millennials and Generation Z in the workplace.  We secured scores of media placements, some of which were syndicated, and reached tens of millions of people. Perna’s book helped parents, educators, and companies understand the needs of today’s job market and helped prepare the youngest generations of students and employers to respond to the needs and opportunities posed by the new economy.