MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
Results: The book received positive coverage in a wide range of business media. Features ran on Fast Company online and HR.com, and Matuson was interviewed on WGN Radio, Inc. Radio, CBS Radio, and many more.
Media Highlights:
- Fast Company Online
- HRM Canada and New Zealand
- HRM Canada [1]
- HRM Canada [2]
- Training Industry Magazine Online
- AdvancingWomen.com
- AMA
- Business Superstar
- CEOWorld Magazine
- Female First
- Great Leadership
- HR.com
- Lioness Magazine
- ThoughtLeaders
- Business Brain Food podcast
- CBS Radio Seattle (KJAQ / KMPS / KZOK / KFNQ)
- Everyday MBA
- Inc. Radio
- Onward Nation
- School for Startups Radio
- The Dov Baron Podcast
- The Entrepreneur Effect Radio Show
- The Mike Schikman Show on WSVA-AM (Harrisonburg, VA)
- “The Opening Bell” (WGN-AM in Chicago)
- The Steve Cochran Show on WGN-AM (Chicago)
- WCCO-AM (CBS Radio in Minnesota)