November 2003

Capitalizing on the growing power of the Hispanic media for our clients, PTA en Español brings our extensive media experience to bear on the booming Hispanic market. This division offers all the elements of a traditional publicity campaign tailored for the Spanish media or can combine Hispanic media with mainstream media to provide a total campaign with maximum audience awareness. PTA niche specialties - the Morning Drive Radio Tour and Satellite TV Tour - have also been adapted so that they can now be done with Hispanic radio and television stations. Our recent highlights include:

• A Combination Morning Drive Radio Tour (part mainstream and part Hispanic radio) with Jorge Ramos, anchorman for Noticiero Univision who has been called the Dan Rather of the Hispanic world for his book, Atravesando Fronteras (No Borders) (HarperCollins/Rayo). PTA booked WADO-AM in NY and KLVE-FM in LA among 25 other top interviews.
• For celebrated author Isabel Allende's new book, El Reino del Dragon de Oro, also from HarperCollins/Rayo, PTA recently completed an afternoon, Hispanic radio, phoner campaign which included KLVE-FM in Los Angeles and KLAT-AM in Houston.
• Our Un Mensaje de Garcia (A Message From Garcia) (Wiley Publishing) campaign targets both the mainstream and Hispanic markets as it is being published simultaneously in English and Spanish. PTA is currently booking city tours, a Morning Drive Radio Tour, and print. Our highlights to date include Hispanic Magazine, Hispanic Today and Nuestra Gente.
• Familiar with the Dummies Series? Wiley Publishing just published Para Dummies and Guia Visual, the first translations of the best-selling, original series. PTA has begun a Hispanic print campaign and Hispanic Radio Power Promotion.

For further information please contact Deborah Kohan at 212-593-5885 or kohand@plannedtvarts.com.

Own a cellular phone? Chances are you use one every day, but have you ever stopped to consider how it actually works? If you're interested in finding out www.howstuffworks.com is for you. They have information on everything from computers and electronics to entertainment and travel. With diverse topics like SPAM, fuel gauges, fiber optics, earthquakes and sunburns, the site provides hours of entertainment and helpful facts.

So you just got a call from John Doe at 555-777-6666 and want to call him back. Only one problem, you don't know where 555 is - is it central time, pacific, eastern? A great site to find a area code location in a specific area is http://www.thedirectory.org/pref/. The site allows FIVE lookups within a 48-hour period. If you need to look up more prefixes you may return again in two days.

One of the hottest sites for networking, www.friendster.com, is an online community that connects people through networks of friends for dating or making new friends. Friendster allows you to write creative and humorous testimonials for your friends, while creating your own personal and private community.

Top tips on how to best prepare for a media interview:

• Write down the five main points you want to cover.
• List anecdotes, facts, or jokes that help you make each point effectively.
• Anticipate the questions interviewers are likely to ask and prepare answers that include your main points. It helps to study the host's prior interviews to find his/her favorite questions and approaches so you'll know what to expect and how to respond.
• Keep answers and explanations simple. Complex information tends to lose or bore interviewers and audiences.
• Never try to steal the limelight from the host or interviewer. Your job is to make them look good, while getting your main points across.
• Practice by having friends and family pretend they're the interviewer and question you.
• When you practice, videotape yourself or stand in front of a mirror to observe your performance. Be conscious of your posture, facial expressions and gestures. Ask your interviewer to honestly appraise your performance.
• When friends and family aren't available to help, interview yourself aloud.

An excerpt from GUERRILLA PUBLICITY: Hundreds of Sure-fire Tactics to Get Maximum Sales for Minimum Dollars by Rick Frishman, Jill Lublin and Jay Conrad Levinson.

Some annual dates that just might relate to a Morning Drive or Satellite TV Tour topic:

February 2004

March 2004

April 2004

Here's a sampling of our latest bookings:

For Come and See: A Photojournalist's Journey into the World of Mother Teresa (DC Press) by Linda Schaefer

Good Morning America
CNN "CNN Sunday Night"

Merriam - Webster's Collegiate Dictionary - 11th Edition (Merriam Webster)

CBS Sunday Morning
Fox Newschannel, "Fox & Friends"
WNBC-TV, "Today in New York"
KGO-AM (San Francisco), "Pete Wilson Show"

Put Options (McGraw-Hill) by Jeff Cohen

Bloomberg Personal Finance Television
CNNfn

Dr. Fischer's Little Book of Big Medical Emergencies (Barricade Books) by Dr. Stuart Fischer

Montel Williams Show

Expecting Style (Bulfinch Press) by Lauren Sara

Associated Press
Upscale Magazine

National Council on Patient Information and Education (NCPIE)) - PTA organized media as part of the new Be MedWise campaign

CNN Television
ABC Radio Network
CBS Radio Network
CNN Radio Network
Associated Press Radio Network