BEST SELLERS

 

The Progress Principle is Named One of the Best Business Books of 2011

MC has enjoyed working on a successful campaign for authors Teresa Amabile and Steven Kramer on their new book, The Progress Principle (Harvard Business Review Press).  The campaign boasted two op-ed placements — in the New York Times and in the Wall Street Journal — as well as features in major business outlets including The Economist, INC, Psychology Today, and MSN Business on Main. The Progress Principle has landed on five "Best Business Books of 2011" lists, including: The Washington Post, The Globe and Mail, PennLive.com, Work Matters (Bob Sutton), and OPEN Forum (Matthew May).

In addition, a Marketplace commentary will be aired in early 2012 featuring the authors’ perspective on the Fortune 100 Best Places to Work awards.  For more on Teresa, Steve, and The Progress Principle, follow Teresa on Twitter, or visit their website at www.progressprinciple.com.

 

TESTIMONIALS

The PTA team has done an outstanding job promoting our book series. No matter what our title is or the angle we need to deliver, the PTA team makes it happen for us. From morning drive radio tours to print media placement, PTA has the experience. We have long term plans to work with this talented group of media experts.
— MITCH MERKER, Publisher, The Approved Group Inc,