Media Connect helped launch a controversial personal finance/investment book, The Value of Debt: How to Manage Both Sides of Your Balance Sheet to Maximize Wealth by Thomas Anderson (Wiley Books), to No. 9 on The New York Times best-seller list for business hardcovers (October 13). The list can be viewed here.
The debut book by a nationally recognized wealth strategist promulgates a powerful approach to debt and personal finances, maps out tax-free retirement income, and reveals a tool that both insulates against financial emergencies and also helps finance luxury items, real estate, and investing. He applies lessons from corporate financing practices and applies them to individuals. His views may seem contrarian, even controversial, but he provides a compelling, alternative and holistic approach to personal finances.
A new personal finance book promoted by Media Connect, Wealthy by Design: A Five-Step Plan for Financial Security by Kimberly Foss, CFP; CPWA (Greenleaf Book Group), debuted on The New York Times Bestseller List this July, 2013. With more than 30 years in the wealth management industry, and CEO of Empyrion Wealth Management, this California-based author focuses on niche investors, distinguishing her from the competition.
Media Connect has successfully secured interviews with USA Today, Consumer Reports, Dow Jones Newswire and U.S News & World Report. As part of the customized publicity campaign for Wealthy by Design, Media Connect has arranged over 50 radio interviews for Foss, including Sirius XM, WGN in Chicago, KYW in Philadelphia, and Radio America. Foss appeared on the Christian Broadcast Network’s The 700 Club and has been invited back for later this summer. Foss has also been interviewed by CNBC.com, Examiner.com and Canada’s Globe & Mail to discuss her book and lend advice to investors of every kind.
Can you find a mentor or will your mentor find you? Gerry Czarnecki, author of Take Two & Call Me in the Morning: Prescriptions for a Leadership Headache, was featured on the homepage of Big Think discussing his experiences with mentorship. Czarnecki is a highly sought after leadership expert who currently serves as the Chairman & CEO of the Deltennium Group, which helps organizations achieve peak performance through effective leadership.
The HuffPost Live spoke with global businesswoman and philanthropist Shari Arison about the power of helping others, her worldwide initiative Good Deeds Day, and her book "Activate Your Goodness". The show aired in March 2013 and can be seen in its entirety online at on.aol.com.
Best-selling author Gordon D’Angelo was a featured guest on “The 700 Club”. He discussed his New York Times best-selling book, Vision: Your Pathway to Victory, published by Morgan James. The show aired in November 2012 and can be seen in its entirety online at www.cbn.com/GordonDAngelo.
Media Connect DC's client Paul Carrick Brunson, co host of the OWN show “Lovetown, USA” and author of “It’s Complicated (But It Doesn’t Have To Be)” (Gotham; October 11, 2012) was booked for an appearance on daytime’s hottest new show “Katie.” The show aired in early October. Paul was featured in a segment on dating do’s and don’ts and he was a big hit!
The MEDIA CONNECT team secured an interview feature story on Warren Adler: "Warren Adler: From man-about-town to the life-and-death obsession to write". The article ran both online and in The Washington Post's Sunday paper, with mention of Warren's new fiction novel The Serpent's Bite.
The MEDIA CONNECT DC team (Sandy Trupp, Hillary Buckholtz, Dee Donavanik) secured interviews for Dan Raviv, co-author of Spies Against Armageddon, on CNN’s The Situation Room and The CBS Early Show.
As part of MEDIA CONNECT DC’s outreach, stories on the book ran in The Associated Press, The Daily Beast, and The New York Times; Dan also appeared on several radio outlets including The Leonard Lopate Show, The John Batchelor Show, and BBC Radio.
MEDIA CONNECT client Brad Hams was recently interviewed on Fox & Friends Weekend to discuss his latest book Ownership Thinking: How to End Entitlement and Create a Culture of Accountability, Purpose and Profit.
Hams discussed how the next generation can avoid becoming a nation of couch potatoes by reshaping the dependence mentality that has destroyed much of our potential. He explains why America may have become trapped in a culture of privilege and why this entitlement epidemic has become the leading threat to businesses today.
MEDIA CONNECT had the honor of working with Nobel Peace Prize Winner and Former U.S. President Jimmy Carter to coordinate a national radio tour in support of the release of his new work, NIV Lessons from Life Bible: Personal Reflections with Jimmy Carter (Zondervan/HarperCollins, March 2012). The tour took place over three days throughout March, and included over 20 interviews with some of the nation’s top radio hosts, including: Tavis Smiley, Laura Ingraham, Alan Colmes, Rusty Humphries and Brian Lehrer.
What do Jon Stewart, Jodie Foster, Pier 1 Imports, Motel 6, Tom Cruise, Taco Bell, Rosie O’Donnell, The Rolling Stones, and Planned Television Arts (PTA) have in common? They all turn 50 years old in 2012. PTA, one of the nation’s premier and largest book publicity firms, today marked its golden anniversary by launching its new name, Finn Partners MEDIA CONNECT. For more information on the launch of MEDIA CONNECT, click here.
MC worked with lead technology writer for the New York Times, Nick Bilton, on his book, I Live in the Future & Here's How It Works. Bilton has helped pilot the New York Times into a new age of online journalism, he argues the positive effects of the internet & technology-and offers a glimpse at what news and storytelling may look like and how it will affect our lives, social interactions and businesses. MC secured national radio coverage for Bilton, including a 40-minute interview on the world's longest-running computer tech talk show, an interview with John Moe on Marketplace, and several other placements on regionally and nationally syndicated programs.
MC worked with patent attorney Darin Gibby on the launch of his book, Why Has America Stopped Inventing, and secured major coverage including a Washington Post Op-Ed, an interview with New York NPR legend Leonard Lopate, and a video interview on the popular Yahoo! Finance: Daily Ticker.
MC has enjoyed working on a successful campaign for authors Teresa Amabile and Steven Kramer on their new book, The Progress Principle (Harvard Business Review Press). The campaign boasted two op-ed placements - in the New York Times and in the Wall Street Journal - as well as features in major business outlets including The Economist, INC, Psychology Today, and MSN Business on Main.
Oh what a holiday treat! MC Satellite had the pleasure of working with Harry Connick, Jr. and Harper Collins to promote his new children's picture book, The Happy Elf. With just a week and half notice (and that week being Thanksgiving) MC was able to book 20 high profile television interviews including Los Angeles, Houston, Detroit, Denver as well as the FOX Entertainment Feed and an in-studio segment with nationally syndicated Better TV!
MC (DC) -- including Sandy Trupp, Hillary Buckholtz and Dee Donavanik -- coordinated the book launch of OFF TO SAVE THE WORLD by Ann Blackman, which is a biography of Julia Taft, on December 1st at InterAction, A United Voice for Global Chance, in Washington, DC.
MC recently completed a national radio tour for John Carter Cash, the son of country music legend Johnny Cash and wife June Carter, in support of his new book, HOUSE OF CASH: The Life, Legacy and Archives of The Man in Black.
MC booked 35 nationally and regionally broadcast radio interviews, which took place between October 11-21, and covered hundreds of markets across the country, including: New York, Los Angeles, Nashville, Dallas, Seattle, Portland, Washington D.C., Chicago, Houston, and Denver.
MC client, Author Eila Mell, celebrated the launch of her book, New York Fashion Week with a signing event during Fashion's Night Out at Bergdorf Goodman.
MC Satellite had the privilege of working with St. Martin’s Press promoting SEAL TEAM SIX: Memoirs of an Elite Navy SEAL Sniper. The book which was originally scheduled for a June 2011 release was rushed to bookstores just a few short weeks after Osama bin Laden was killed by a CIA-led SEALs team.
MEDIA CONNECT's Faith, Sports and Satellite divisions teamed up to secure dozens of top-level media hits for Colt and his father Brad to promote their new book GROWING UP COLT (Barbour Publishing, July 2011).
MEDIA CONNECT has just wrapped the campaign for American TV and film icon Henry Winkler, a.k.a. “The Fonz,” and now New York Times best-selling author of his first book for adults, I’ve Never Met an Idiot on the River: Reflections on Family, Photography, and Fly-Fishing.
MC Satellite completed a Television Tour with bestselling author, Janet Evanovich, promoting the new Random House title Smokin’ Seventeen.
For information about Janet Evanovich or her books, visit her website, http://evanovich.com.
MC Satellite produced a successful Television Tour with Greg Norman and his daughter, Executive Chef/Ambassador Morgan-leigh, promoting Greg Norman Wine Estates, a joint venture with Treasury Wine Estates for client Ruder Finn. They shared recipes from The Greg Norman Wine Estates Cookbook that families can prepare together for Father’s Day. The dishes and wine pairings are perfect to help dad relax and unwind.
In support of the UN Refugee Agency’s (UNHCR) Blue Key Campaign, MC arranged a radio tour for goodwill envoy Khaled Hosseini, best-selling author of The Kite Runner and A Thousand Splendid Suns.
MC congratulates Barbour Publishing and Wanda Brunstetter, whose latest title, The Journey, The New York Times and debuted on both USA Today bestseller's lists after its April 5th release.
Susan Bulkeley Butler, founder and CEO of the Susan Bulkeley Butler Institute for the Development of Women Leaders and the author of the new book Women Count, recently spoke with WABC-TV's Lauren Glassberg about ways we can all empower women and help them break through the glass ceiling.
Congratulations to Charlene Li, author of Open Leadership (Wiley) and Michael Mauboussin, author of Think Twice (Harvard Business Review Press). Both were included on Strategy+Business' Best Books of 2010 list.
When pitching a book about social media to social media, you can't just throw out any old pitch and expect to be embraced by bloggers. Thankfully MC Interactive's Social Media Coordinator, Alexandra Kirsch, was up to the challenge.
MC Interactive followed the concept of the book by breaking the text down by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media.
It takes more than luck and word of mouth to keep a book on top of the bestseller list... it takes vision, planning and a dynamic promotional campaign. Planned Television Arts combines professionalism, experience and market knowledge to provide me with the opportunity to reach millions of people each year through print and radio media. I give PTA my highest recommendation.
JOHN GRAY, AUTHOR, Men are From Mars, Women are From Venus