Fobes.com featured Engage to Win by MC author Steve Lucas.
In Engage to Win, Marketo CEO Steve Lucas introduces a new marketing model to address our hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. If we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood.
TESTIMONIALS
Please pass along my sincere thanks for the flowers that brightened my day – as well as my kitchen. It's nice to know that I'm being thought of by people who also had a big hand in making Tuesdays with Morrie a success.
— MITCH ALBOM, Author of Tuesdays with Morrie
