Fobes.com featured Engage to Win by MC author Steve Lucas.
In Engage to Win, Marketo CEO Steve Lucas introduces a new marketing model to address our hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. If we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood.
TESTIMONIALS
PTA is the best! They are driven, around the clock professionals who bring passion, creativity and a strategic marketing focus to their work. They can get into doors you didn't even know existed. All this coupled with a client centered philosophy make them unbeatable as a public relations, media resource.
— DR. CHIP BELL, AUTHOR, Managers as Mentors
