MEDIA CONNECT has just wrapped the campaign for American TV and film icon Henry Winkler, a.k.a. “The Fonz,” and now New York Times best-selling author of his first book for adults, I’ve Never Met an Idiot on the River: Reflections on Family, Photography, and Fly-Fishing.
The campaign launched just before Father’s Day with a 26-city radio tour and expanded to a full-fledged national broadcast tour that included appearances on The Today Show, Live! with Regis & Kelly (airs August 15th), The Late Show with David Letterman, The Talk, The Late Late Show with Craig Ferguson, Access Hollywood, New York Live, Good Day New York, The Danny Bonaduce Show, The Laura Ingraham Show, CBS Radio, and WABC-AM, as well as nearly a dozen in-studio interviews at Sirius XM Radio.
In addition, Henry and his book were featured throughout regional and national publications, including: PARADE, People (Father’s Day Gift Guide) and People.com (web video – to post July 26th), The Hollywood Reporter, New York Post, Daily News, amNewYork, Detroit Free Press, San Francisco Book Review, Sacramento Bee, and The Star-Ledger. To cap off this very effective campaign, I’ve Never Met an Idiot on the River made the New York Times Best Sellers List on June 26th, with sales continuing to show strong momentum.
TESTIMONIALS
All of us here at AAA would like to thank you for the terrific job you did on the tour.
We are 100% pleased and impressed with everything-- the great radio coverage, good mix of stations across the U.S. and your excellent handling of all details.
— JEANNINE YEOMANS, AAA of Northern California, Nevada and Utah, Manager Public Affairs and Community Services
