MEDIA CONNECT has just wrapped the campaign for American TV and film icon Henry Winkler, a.k.a. “The Fonz,” and now New York Times best-selling author of his first book for adults, I’ve Never Met an Idiot on the River: Reflections on Family, Photography, and Fly-Fishing.
The campaign launched just before Father’s Day with a 26-city radio tour and expanded to a full-fledged national broadcast tour that included appearances on The Today Show, Live! with Regis & Kelly (airs August 15th), The Late Show with David Letterman, The Talk, The Late Late Show with Craig Ferguson, Access Hollywood, New York Live, Good Day New York, The Danny Bonaduce Show, The Laura Ingraham Show, CBS Radio, and WABC-AM, as well as nearly a dozen in-studio interviews at Sirius XM Radio.
In addition, Henry and his book were featured throughout regional and national publications, including: PARADE, People (Father’s Day Gift Guide) and People.com (web video – to post July 26th), The Hollywood Reporter, New York Post, Daily News, amNewYork, Detroit Free Press, San Francisco Book Review, Sacramento Bee, and The Star-Ledger. To cap off this very effective campaign, I’ve Never Met an Idiot on the River made the New York Times Best Sellers List on June 26th, with sales continuing to show strong momentum.
TESTIMONIALS
Our Satellite TV Tour with PTA proved to be one of our greatest triumphs – penetrating more key markets than we ever imagined. The folks at Planned Television Arts promised to deliver, and they did with the highest level of professionalism and enthusiasm. They were with us from start to finish.
— DAVID WARGIN, Director of Public Affairs, American Legislative Exchange Council
