Case Study: Activate Your Goodness




Client: Shari Arison

Media Connect:

●†††††† Arranged interviews with major media outlets and publications

●†††††† Executed a Morning Drive Radio Tour and Satellite Television Tour

●†††††† Outreached to the online communities for Blog placements and book reviews

●†††††† Created several speaking opportunities and events

●†††††† Anchored by a launch event from the ABC studios in Times Square for Good Deeds Day 2013

●†††††† Branded a Good Deeds Day bus in 2014 to travel with over 70 volunteers to 6 activities including

●†††††† Forged relationships with media partners and non-profits for Good Deeds Day 2013, Good Deeds Day 2014, and future Good Deeds Days

●†††††† Media trained Ms. Arison for U.S. market

Good Deeds Day Takes over NYC in 2014:

Branded bus traveled throughout the city with over 70 volunteers to activities with our 6 Non-Profit Partnerís including: The Mayorís Office, NYC service, The Childrenís Museum of Manhattan, and City Arts

Times Square Takeover in 2013:

Over 800 Attendees, 2 Media Partners (Live Well Network/ABC television group and clear Channel Radio and 8 Non-Profit Partners including Habitat for Humanity, the Girl Scouts and Jumpstart

Media Results:

●†††††††Fox NewsEdge (television)

●†††††††25+ Local Television Interviews including:

○†††††††Los Angeles, KTTV

○†††††††New York, WNBC and Fox

○†††††††Chicago, WFLD

○†††††††Washington, DC, WTTG

○†††††††San Francisco, KUSI

●†††††††50+ Local Radio Interviews including several national syndicates

●†††††††30+ Online/Blogger placements including Care2, Huffington Post, the Idealist, CNNi Report, and Huffington Post Live




PTA's publicity campaign took me to another level. They got terrific coverage in the New York Times and Investor's Business Daily - and propelled my book to become a bestseller on and B& I highly recommend their services.
— BILL STINNETT, President, sales Excellence, Inc. and Author of Think Like Your Customer