Case Study: Activate Your Goodness




Client: Shari Arison

Media Connect:

●†††††† Arranged interviews with major media outlets and publications

●†††††† Executed a Morning Drive Radio Tour and Satellite Television Tour

●†††††† Outreached to the online communities for Blog placements and book reviews

●†††††† Created several speaking opportunities and events

●†††††† Anchored by a launch event from the ABC studios in Times Square for Good Deeds Day 2013

●†††††† Branded a Good Deeds Day bus in 2014 to travel with over 70 volunteers to 6 activities including

●†††††† Forged relationships with media partners and non-profits for Good Deeds Day 2013, Good Deeds Day 2014, and future Good Deeds Days

●†††††† Media trained Ms. Arison for U.S. market

Good Deeds Day Takes over NYC in 2014:

Branded bus traveled throughout the city with over 70 volunteers to activities with our 6 Non-Profit Partnerís including: The Mayorís Office, NYC service, The Childrenís Museum of Manhattan, and City Arts

Times Square Takeover in 2013:

Over 800 Attendees, 2 Media Partners (Live Well Network/ABC television group and clear Channel Radio and 8 Non-Profit Partners including Habitat for Humanity, the Girl Scouts and Jumpstart

Media Results:

●†††††††Fox NewsEdge (television)

●†††††††25+ Local Television Interviews including:

○†††††††Los Angeles, KTTV

○†††††††New York, WNBC and Fox

○†††††††Chicago, WFLD

○†††††††Washington, DC, WTTG

○†††††††San Francisco, KUSI

●†††††††50+ Local Radio Interviews including several national syndicates

●†††††††30+ Online/Blogger placements including Care2, Huffington Post, the Idealist, CNNi Report, and Huffington Post Live




Thanks for helping make Dig Your Well Before You're Thirsty a New York Times bestseller. The media hits were fantastic – some of the best ones I've ever received. Look forward to working with you again.
— HARVEY MACKAY, AUTHOR, Dig Your Well Before You're Thirsty