Case Study: Activate Your Goodness




Client: Shari Arison

Media Connect:

●†††††† Arranged interviews with major media outlets and publications

●†††††† Executed a Morning Drive Radio Tour and Satellite Television Tour

●†††††† Outreached to the online communities for Blog placements and book reviews

●†††††† Created several speaking opportunities and events

●†††††† Anchored by a launch event from the ABC studios in Times Square for Good Deeds Day 2013

●†††††† Branded a Good Deeds Day bus in 2014 to travel with over 70 volunteers to 6 activities including

●†††††† Forged relationships with media partners and non-profits for Good Deeds Day 2013, Good Deeds Day 2014, and future Good Deeds Days

●†††††† Media trained Ms. Arison for U.S. market

Good Deeds Day Takes over NYC in 2014:

Branded bus traveled throughout the city with over 70 volunteers to activities with our 6 Non-Profit Partnerís including: The Mayorís Office, NYC service, The Childrenís Museum of Manhattan, and City Arts

Times Square Takeover in 2013:

Over 800 Attendees, 2 Media Partners (Live Well Network/ABC television group and clear Channel Radio and 8 Non-Profit Partners including Habitat for Humanity, the Girl Scouts and Jumpstart

Media Results:

●†††††††Fox NewsEdge (television)

●†††††††25+ Local Television Interviews including:

○†††††††Los Angeles, KTTV

○†††††††New York, WNBC and Fox

○†††††††Chicago, WFLD

○†††††††Washington, DC, WTTG

○†††††††San Francisco, KUSI

●†††††††50+ Local Radio Interviews including several national syndicates

●†††††††30+ Online/Blogger placements including Care2, Huffington Post, the Idealist, CNNi Report, and Huffington Post Live




As a first time author of my Children's book, Anzard, Media Connect has done an amazing job to promote me on a national level as if I were a best seller. Their efforts were tireless in getting me air time with radio interviewers in many states, they got me me a small army of enthusiastic 'Mommy Bloggers' to promote my book and they even got me registered in many gift guides for the holidays. It's not just the professionalism that I appreciate it's how they never give up, they stay in touch and they treat you with the utmost respect. I'm on my second Children's book and when it's done I'm calling Media Connect, and its great team, to do the marketing and promotion.
— CHRISTOPHER CONROY, Self-published author of Anzard