Case Study: Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World




Client: Mike Hoefflinger

MEDIA CONNECT conducted a boutique campaign for Silicon Valley insider Mike Hoefflinger’s book, Becoming Facebook (April 2017). The book tells the fascinating story of Facebook’s coming-of-age as one of the world’s greatest companies. A computer engineer turned marketing innovator, Hoefflinger joined Facebook at the start of 2009, fresh from Intel. For seven years, he worked closely with COO Sheryl Sandberg on growing Facebook’s advertising business and, with thousands of other insiders, contributed to Zuckerberg’s mission: making the world more open and connected. It is a riveting business memoir rich in practical lessons. MC executed a national campaign with an emphasis on traditional media (print, TV, radio) and online outlets.

Results: The book received widespread positive coverage in business and tech media. Hoefflinger appeared on Bloomberg Technology TV, Cheddar TV, and the Business News Network. He was interviewed on Marketing Matters on Wharton Business Radio, KGO’s The Pat Thurston Show, and popular tech podcasts Six Pixels of Separation and The Social Pros Podcast. The book was also featured on Business Insider, The HuffPost,,, IBD Weekly, The Los Angeles Times, The Economic Times, and many more.  

Media Highlights:

MEDIA CONNECT Team: David Hahn, Nick Masercola, Adrienne Fontaine, and Barbara Monteiro




PTA gets the job done! Their energy level is high, the ideas are flowing and the results are tangible. With PTA on my side my book Instant Persuasion: How to Change Your Words to Change Your Life reached a second printing only four weeks after its publication date! PTA is reliable, responsible and respectful of every client, from celebrities to unknown rising stars. PTA gets my highest recommendation.
— LAURIE PUHN, Author of Instant Persuasion -- How to Change Your Words to Change Your Life (Penguin) President of The Laurie Puhn Institute