MEDIA CONNECT conducted a boutique campaign for award-winning psychologist Ron Friedman’s THE BEST PLACE TO WORK, which uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media. Freelance publicist Ashley Bernardi helped to coordinate local TV and radio media placements.
Results: The book has received widespread positive coverage in the business press and general consumer media. Ron Friedman appeared on FOX 5 NY in addition to the book being featured in Fortune, SELF, Men’s Fitness and O, The Oprah Magazine. Online features included CNN.com, Huffington Post, Forbes.com and many more.
Media Highlights:
TESTIMONIALS
Dress for Success recently released its first-ever coffee table book and MEDIA CONNECT helped us promote the purpose and the passion behind this project. Kristin and her team went above and beyond their commitment to us, securing interviews in many of our top tier markets throughout the country. We are proud to have had them by our side as we announced our new initiative.
— JOI GORDON, CEO of Dress for Success Worldwide
