Case Study: The Best Place to Work

 

BEST SELLERS

 

Client: Perigree

MEDIA CONNECT conducted a boutique campaign for award-winning psychologist Ron Friedman’s THE BEST PLACE TO WORK, which uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media. Freelance publicist Ashley Bernardi helped to coordinate local TV and radio media placements.

Results: The book has received widespread positive coverage in the business press and general consumer media. Ron Friedman appeared on FOX 5 NY in addition to the book being featured in Fortune, SELF, Men’s Fitness and O, The Oprah Magazine. Online features included CNN.com, Huffington Post, Forbes.com and many more.

Media Highlights:

 

 

 

TESTIMONIALS

Your teleseminar on how to get publicity from putting on a teleseminar, with guest expert Dan Janal, was excellent. It was jam-packed with information one would need to host his own teleseminars. You did a great job of bringing out the best in your guest presenter. I will tune in again.
— ED MAYHEW, Author of Fitter for Life: The Secrets of 25 Masters of Fitness