MEDIA CONNECT conducted a boutique campaign for award-winning psychologist Ron Friedman’s THE BEST PLACE TO WORK, which uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media. Freelance publicist Ashley Bernardi helped to coordinate local TV and radio media placements.
Results: The book has received widespread positive coverage in the business press and general consumer media. Ron Friedman appeared on FOX 5 NY in addition to the book being featured in Fortune, SELF, Men’s Fitness and O, The Oprah Magazine. Online features included CNN.com, Huffington Post, Forbes.com and many more.
Media Highlights:
TESTIMONIALS
PTA gets the job done! Their energy level is high, the ideas are flowing and the results are tangible. With PTA on my side my book Instant Persuasion: How to Change Your Words to Change Your Life reached a second printing only four weeks after its publication date! PTA is reliable, responsible and respectful of every client, from celebrities to unknown rising stars. PTA gets my highest recommendation.
— LAURIE PUHN, Author of Instant Persuasion -- How to Change Your Words to Change Your Life (Penguin) President of The Laurie Puhn Institute
