Case Study: BRIEF: Make a Bigger Impact by Saying Less




Client: Wiley Publishers

MEDIA CONNECT conducted a boutique campaign for the founder and CEO of Sheffield Marketing Partners on a business communications book that provides a step-by-step approach to getting to the point quickly and ensuring that your message is delivered with maximum impact. With real-world case studies and illustrative examples of messaging successes—and failures—author and senior marketing executive Joseph McCormack provides easy-to-follow tips for communicating more effectively and efficiently in a world with shortened attention spans. Media Connect executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as speaking engagements. Media Connect developed the press materials.

Results: The book has received widespread positive coverage in the business press and general consumer media. Joe McCormack appeared on CBS This Morning, First Business, as well as local Chicago and North Carolina TV. The book was featured in Fortune, Publishers Weekly, The Charlotte Observer, Investor’s Business Daily, and on,, and more. Joe also gave a luncheon speech with the IABC Charlotte chapter. 

Media Highlights:

  • 800 CEO Read
  • AMA Executive Matters
  • Barry Moltz's BizInsanity Radio Show
  • Beyond the To-Do List podcast
  • Brazen Careerist
  • Business News Daily
  • CBS This Morning
  • First Business TV
  • Fortune
  • Great Leadership
  • Hartford Business Journal
  • Houston Style Magazine
  • Investor’s Business Daily
  • Job Week
  • Journal Gazette
  • Mind Tools
  • "Money Talks" Business Talk Radio Network
  • Nashville Ledger
  • Publishers Weekly
  • Soundview Executive Insight Series
  • Success from the Field podcast
  • The Book Radio Show
  • The Charlotte Observer
  • The Engaging Brand podcast
  • The Globe and Mail
  • The Invisible Mentor podcast
  • WGN Midday News - Chicago
  • WNCN TV- Raleigh




All of us here at AAA would like to thank you for the terrific job you did on the tour.
We are 100% pleased and impressed with everything-- the great radio coverage, good mix of stations across the U.S. and your excellent handling of all details.
— JEANNINE YEOMANS, AAA of Northern California, Nevada and Utah, Manager Public Affairs and Community Services