Case Study: Calculated Risk: The Modern Entrepreneur’s Handbook




Client: Michael Palumbo

How does an entrepreneur take any idea and turn it into a profitable venture?  What do investors look for when evaluating start-ups? These two important questions are answered in a book by one of America’s top traders, Michael J. Palumbo, called Calculated Risk:  The Modern Entrepreneur’s Handbook.  The book helps founders and executives navigate today’s business climate from idea conception through funding, expansion, and exiting.

Calculated Risk provides an insider’s perspective from someone in the know.  Palumbo started a prop trading group in Chicago that turned into a highly successful U.S. stock options business, a firm that was one of the largest equity options trading groups in the country in the late 1990’s and early 2000’s.

Palumbo turned a $250,000 investment into a company worth well over $100,000,000.  The former Chicago Board Options Exchange floor trader is an entrepreneur, venture capitalist, and author. For more information about him, please consult:

MEDIA CONNECT has worked with Palumbo to help him build his media brand and generate exposure for his book. Here is a sampling of media placements achieved on his behalf:

Print/Online Media


Radio Programs and Podcasts




PTA gets the job done! Their energy level is high, the ideas are flowing and the results are tangible. With PTA on my side my book Instant Persuasion: How to Change Your Words to Change Your Life reached a second printing only four weeks after its publication date! PTA is reliable, responsible and respectful of every client, from celebrities to unknown rising stars. PTA gets my highest recommendation.
— LAURIE PUHN, Author of Instant Persuasion -- How to Change Your Words to Change Your Life (Penguin) President of The Laurie Puhn Institute