Case Study: Connectedness and Contagion: Protecting the Financial System from Panics

 

BEST SELLERS

 

Client: Hal Scott

Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness and Contagion: Protecting the Financial System from Panics.  He is also the director of an independent research organization,  Committee on Capital Markets Regulation. Media exposure has included achieving book coverage, sharing expert commentary on banking news, obtaining publicity for reports by the Committee on Capital Markets Regulation, securing speaking engagements, and generating op-ed placements. 

The response was overwhelmingly positive – here are the placements MC garnered for Scott:

PRINT

TELEVISION & VIDEO

RADIO

ONLINE

SPEAKING ENGAGEMENTS

 

 

TESTIMONIALS

It takes more than luck and word of mouth to keep a book on top of the bestseller list... it takes vision, planning and a dynamic promotional campaign. Planned Television Arts combines professionalism, experience and market knowledge to provide me with the opportunity to reach millions of people each year through print and radio media. I give PTA my highest recommendation.
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