Case Study: Connectedness and Contagion: Protecting the Financial System from Panics




Client: Hal Scott

Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness and Contagion: Protecting the Financial System from Panics.  He is also the director of an independent research organization,  Committee on Capital Markets Regulation. Media exposure has included achieving book coverage, sharing expert commentary on banking news, obtaining publicity for reports by the Committee on Capital Markets Regulation, securing speaking engagements, and generating op-ed placements. 

The response was overwhelmingly positive – here are the placements MC garnered for Scott:









Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP