Case Study: Connectedness and Contagion: Protecting the Financial System from Panics

Client: Hal Scott

Media Connect has successfully promoted (in 2016) Professor Hal Scott, the author of Connectedness and Contagion: Protecting the Financial System from Panics.  He is also the director of an independent research organization,  Committee on Capital Markets Regulation. Media exposure has included achieving book coverage, sharing expert commentary on banking news, obtaining publicity for reports by the Committee on Capital Markets Regulation, securing speaking engagements, and generating op-ed placements. 

The response was overwhelmingly positive – here are the placements MC garnered for Scott:

PRINT

• Wall Street Journal
• Wall Street Journal 
• Financial Times
• San Francisco Chronicle
• TIME Magazine
• The Guardian
• Los Angeles Times
• American Banker Magazine
• CFO Magazine
• American Banker
• Central Banking

TELEVISION & VIDEO

• CNBC “Power Lunch”
• Bloomberg Television “Bloomberg Go”
• The Street
• C-SPAN “Book TV”
• FOX Business “Cavuto: Coast-to-Coast”
• CNBC “Power Lunch
• Voice of America 
• Yahoo Finance
• TheStreet
• USA Today.com
• Phoenix TV InfoNews
• Business of Law online video/Mimesis Web TV
• BNN

RADIO

• National The Jim Bohannon Show on Westwood One
• National CBS Radio News
• National Bloomberg Radio "Taking Stock"
• National WABC-AM “Money Talk with Bob Brinker”
• Share Radio
• WOR-AM & WABC-AM
• BBC Radio Up All Night
• WOR-AM & WABC-AM “The Financial Quarterback” (#1 Talk & #2 Talk in New York)
• WGN-AM “The Opening Bell” (#1 News/Talk in Chicago)
• USA Radio Network “Daybreak USA”
• “On the Money” with Steve Pomeranz
• The Midday Briefing with Tim Farley (POTUS, SiriusXM)
• “Market Wrap with Moe Ansari”

ONLINE

• Reuters
• CNBC.com
• MSN
• Metro
• Marketplace
• Tech Crunch
• Yahoo Finance
• CNBC.com
• CNBC.com
• FOXBusiness.com
• Newsmax
• KERA News
• Benzinga
• Benzinga
• Yahoo Finance:
• ICAS
• Law 360
• Finance Magnates
• Intelligent Trading Technology

SPEAKING ENGAGEMENTS

• Financial Times Live Global Conference
• The Society of American Business Editors & Writers
• Cato Institute
• American Enterprise Institute