Case Study: The Courage Solution

 

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Client: Mindy Mackenzie

DescriptionMEDIA CONNECT conducted a boutique campaign for Mindy Mackenzie author of the new book The Courage Solution. With truth-telling the commodity in shortest supply in corporate America today, The Courage Solution challenges business professionals of any level to take actions that are deceptively simple yet require vulnerability and courage. The result? Improved impact on the job, and increased happiness and fulfillment. Mindy Mackenzie or the ''Velvet Hammer'' as she was known during her days at liquor giant Jim Beam is currently a sought-after speaker and CEO advisor to Fortune 100 companies.

Results: MEDIA CONNECT’s campaign for Mindy Mackenzie’s The Courage Solution was a great success, with approximately 20 leading print and online business media placements and over 15 targeted radio and podcast interviews. Highlights include three Fast Company placements; Inc.com, USNews.com, and Daily Mail features; as well as interviews with WGN Radio and So Money with Farnoosh Torabi. Below are more examples of media placements that were garnered.

Print/Online Media:

Chicago Media:

  • Chicago Tribune – online interview (6,848,740 UVM)
  • ViaTimes -CPRTV is carried by Chicago Cable 25 on WOW Cable, RCN Cable, and Comcast Cable throughout the city of Chicago and other neighboring suburbs. (Viewership: 500,000).
  • WGN-AM (Chicago, #1 News/Talk, #4 Overall)
  • Michigan Avenuebook feature – 65,000
  • NS: Modern Luxury for the North Shore – interview – (25,000 circ.)
  • The Michael Koolidge Show (syndicated on radio stations six nights a week in Western Chicagoland and Northern Illinois.)

General Interest and Women’s media:

Radio Programs and Podcasts,

 

 

TESTIMONIALS

Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP