Since 2006 we have worked with several of Harlequin's bestselling authors, such as Diana Palmer. Our goal this year was to help launch four of Harlequin's authors to the next level through a combination of our radio and internet campaigns. Our internet campaigns not only target bloggers for reviews and interviews but we also teach authors how to utilize social media - from Twitter to Facebook in order to increase their fan base. The authors ranged in genre from romance to chick lit to mystery/suspense. Some of the authors were already well established and others were on the path to being bestsellers. All of them though, took their internet presence to another level through our campaigns.
PTA has now promoted the last five of Diana Palmer's books through a combination of radio tours, local television, author appearances and most recently an online/blog outreach. PTA blanketed her local media market of Atlanta, arranging several television interviews along with four book signings. For the first time, we added the additional element of blogger outreach to her traditional radio and local media campaign. In addition to 25 top radio stations, Diana guest blogged and was reviewed on over 35 sites.
INTERNET PLACEMENT HIGHLIGHTS FOR DIANA PALMER:
All of us here at AAA would like to thank you for the terrific job you did on the tour.
We are 100% pleased and impressed with everything-- the great radio coverage, good mix of stations across the U.S. and your excellent handling of all details.
JEANNINE YEOMANS, AAA of Northern California, Nevada and Utah, Manager Public Affairs and Community Services