Since 2006 we have worked with several of Harlequin's bestselling authors, such as Diana Palmer. Our goal this year was to help launch four of Harlequin's authors to the next level through a combination of our radio and internet campaigns. Our internet campaigns not only target bloggers for reviews and interviews but we also teach authors how to utilize social media - from Twitter to Facebook in order to increase their fan base. The authors ranged in genre from romance to chick lit to mystery/suspense. Some of the authors were already well established and others were on the path to being bestsellers. All of them though, took their internet presence to another level through our campaigns.
PTA has now promoted the last five of Diana Palmer's books through a combination of radio tours, local television, author appearances and most recently an online/blog outreach. PTA blanketed her local media market of Atlanta, arranging several television interviews along with four book signings. For the first time, we added the additional element of blogger outreach to her traditional radio and local media campaign. In addition to 25 top radio stations, Diana guest blogged and was reviewed on over 35 sites.
INTERNET PLACEMENT HIGHLIGHTS FOR DIANA PALMER:
I am so thrilled with the outcome of the radio tour. It's so rewarding to see a concept implemented, and then see its success – which was so positively acknowledged by our clubs. Many thanks to you and your staff for such wonderful work and support.
KAREN RAROG, Manager, State Relations, Government relations/Traffic Safety Advocacy, AAA