Case Study: Dropping the Ball




Client: Scribner

Description:  PTA was contracted directly by Major League Baseball Hall of Famer Dave Winfield to assist Scribner with their publicity campaign for the book.  PTA was tasked to lead local touring efforts in five markets, support Scribner's national media outreach, and conduct a nationwide sports radio campaign.  In addition to promoting the book, Mr. Winfield was also interested in generating interest for his local performances of the Baseball Music Project's presentations.

Results:  PTA filled Mr. Winfield's schedule with book-signings, local media and public appearances to promote the book and the Baseball Music Project in New York, Phoenix, Detroit, Miami, Atlanta, Indianapolis and Orlando.

On a national level, PTA secured coverage for Mr. Winfield and the book in several top publications, including USA Today, The New York Times, the NY Daily News and the Boston Globe.  On television, Mr. Winfield was interviewed by national programs such as PBS' "Between the Lines", "The Tim McCarver Show", BET News, Bloomberg TV and the syndicated morning show "The Daily Buzz".  PTA also scheduled dozens of radio interviews, including nationally-syndicated shows such as "The Jim Rome Show", "2 Live Stews", "The Mitch Albom Show" and "The Drive with Chris Myers".

Media Highlights:

PBS "Between the Lines"

"The Tim McCarver Show"

"The Daily Buzz"                                                           

The New York Times New York Daily News

The Boston Globe

Fox Sports Radio "The Drive w/ Chris Myers"

Sporting News Radio "The Dave Smith Show"

WJBK-TV (Fox; Detroit)

KAZT-TV (Ind.; Phoenix)

WXYT-AM (#1 Sports; Detroit)

WVEE-AM (#1 Urban; Atlanta)

BET "BET News"

Bloomberg TV "Nigh Talk"

USA Today

WQTM-AM (#1 Sports; Orlando)

WXLW-AM (#1 Sports; Indianapolis)

KTAR-AM (#1 Sports; Phoenix)

KTVTK-TV (Ind.; Phoenix)

"The Jim Rome Show"

"Bob & Tom Radio Show"

The Indianapolis Star




It was a fabulous effort and the results, which will be a benefit to us for quite some time, were outstanding. You managed to draw important attention to the book and David, and in the process, created terrific opportunities for us to tell the company's success story. It doesn't get better than that!
— STEPHEN P. BURGAY, Senior Vice President of Corporate Communications, John Hancock Financial Services, Inc.