Case Study: Dropping the Ball




Client: Scribner

Description:  PTA was contracted directly by Major League Baseball Hall of Famer Dave Winfield to assist Scribner with their publicity campaign for the book.  PTA was tasked to lead local touring efforts in five markets, support Scribner's national media outreach, and conduct a nationwide sports radio campaign.  In addition to promoting the book, Mr. Winfield was also interested in generating interest for his local performances of the Baseball Music Project's presentations.

Results:  PTA filled Mr. Winfield's schedule with book-signings, local media and public appearances to promote the book and the Baseball Music Project in New York, Phoenix, Detroit, Miami, Atlanta, Indianapolis and Orlando.

On a national level, PTA secured coverage for Mr. Winfield and the book in several top publications, including USA Today, The New York Times, the NY Daily News and the Boston Globe.  On television, Mr. Winfield was interviewed by national programs such as PBS' "Between the Lines", "The Tim McCarver Show", BET News, Bloomberg TV and the syndicated morning show "The Daily Buzz".  PTA also scheduled dozens of radio interviews, including nationally-syndicated shows such as "The Jim Rome Show", "2 Live Stews", "The Mitch Albom Show" and "The Drive with Chris Myers".

Media Highlights:

PBS "Between the Lines"

"The Tim McCarver Show"

"The Daily Buzz"                                                           

The New York Times New York Daily News

The Boston Globe

Fox Sports Radio "The Drive w/ Chris Myers"

Sporting News Radio "The Dave Smith Show"

WJBK-TV (Fox; Detroit)

KAZT-TV (Ind.; Phoenix)

WXYT-AM (#1 Sports; Detroit)

WVEE-AM (#1 Urban; Atlanta)

BET "BET News"

Bloomberg TV "Nigh Talk"

USA Today

WQTM-AM (#1 Sports; Orlando)

WXLW-AM (#1 Sports; Indianapolis)

KTAR-AM (#1 Sports; Phoenix)

KTVTK-TV (Ind.; Phoenix)

"The Jim Rome Show"

"Bob & Tom Radio Show"

The Indianapolis Star




As a first time author of my Children's book, Anzard, Media Connect has done an amazing job to promote me on a national level as if I were a best seller. Their efforts were tireless in getting me air time with radio interviewers in many states, they got me me a small army of enthusiastic 'Mommy Bloggers' to promote my book and they even got me registered in many gift guides for the holidays. It's not just the professionalism that I appreciate it's how they never give up, they stay in touch and they treat you with the utmost respect. I'm on my second Children's book and when it's done I'm calling Media Connect, and its great team, to do the marketing and promotion.
— CHRISTOPHER CONROY, Self-published author of Anzard