Case Study: Frankenstein




Client: Bantam

PTA has been booking radio tours for the prolific Dean Koontz for at least his past eight titles. For his most recent books, Breathless (Bantam) and the third installment in the Frankenstein series (Bantam), PTA secured over 90 radio interviews. That's four days of radio, 20+ interviews per day. Over the years Dean has reached his audience through top local stations in New York (WCBS-AM), Atlanta (WSB-AM), and Detroit (WJR-AM) among many other and national networks and shows including "Touch of Gray", Sirius, and USA Radio Network. Our goal with Dean is to provide not only the best stations and markets but also the best interview quality so we target smaller stations with a host who is a huge fan as well. Below is a smattering of the stations that we booked for Dean's most recent titles.

Placement Highlights:

National A Touch of Grey News/Talk Richard Neer
National The Book Show News/Talk Joe Donahue
National USA Radio Ntwk Talk Judy Hydock
New York, NY WCBS-AM #1 News Pat Farnack
Dallas, TX KAAM-AM #1 Adult Standards John McCoy
Atlanta, GA WSB-AM #1 Talk/#1 OVR Scott Slade
Detroit, MI WJR-AM #1 Talk Paul Smith
Minneapolis, MN WLTE-FM #1 AC Beth Kidd
Cleveland, OH WMJI-FM #1 Classic Hits Lanigan & Malone
Orlando, FL WFLF-AM #1 News/Talk Smith and Riley
Portland, OR KINK-FM #1 AAA Dave, Shelia, Inessa
Columbus, OH WLVQ-FM #1 Rock Wags and Elliot
Salt Lake City, UT KZHT-FM #1 Top 40/CHR DB
Cincinnati, OH WLW-AM #1 News/Talk Jim Scott
San Antonio, TX WOAI-AM #1 News Charlie Parker
Nashville, TN WJXA-FM #1 AC Kim, Anna, Clint
Memphis, TN WREC-AM #1 News/Talk Debby Hall
Rochester, NY WHAM-AM #1 News/Talk Chet Walker




Our Satellite TV Tour with PTA proved to be one of our greatest triumphs penetrating more key markets than we ever imagined. The folks at Planned Television Arts promised to deliver, and they did with the highest level of professionalism and enthusiasm. They were with us from start to finish.
— DAVID WARGIN, Director of Public Affairs, American Legislative Exchange Council