MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
Results: The book received positive coverage in a wide range of business media. Features ran on Fast Company online and HR.com, and Matuson was interviewed on WGN Radio, Inc. Radio, CBS Radio, and many more.
Media Highlights:
TESTIMONIALS
15 years ago, PTA helped put my book, Don't Know Much About History, on the media map. I have been coming back to them ever since whenever I want to promote the Don't Know Much About series. A Morning Drive Radio tour is a great way to make a serious media statement. And it's always a pleasure to work with the top-notch PTA pros.
— KENNETH C. DAVIS, Author of Don't Know Much About History and the Don't Know Much About series
