MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
Results: The book received positive coverage in a wide range of business media. Features ran on Fast Company online and HR.com, and Matuson was interviewed on WGN Radio, Inc. Radio, CBS Radio, and many more.
Media Highlights:
TESTIMONIALS
MediaConnect was instrumental in helping me build my personal brand alongside raising awareness for the book. In addition getting quality reviews and feature pieces about my book, they also helped place several bylined articles in great publications, including Bloomberg BusinessWeek and Fast Company, that helped establish me as a thought leader.
— DAVID BURKUS, author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
