Case Study: The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits

 

BEST SELLERS

 

Client: Taylor and Francis

MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.

Results: The book received positive coverage in a wide range of business media. Features ran on Fast Company online and HR.com, and Matuson was interviewed on WGN Radio, Inc. Radio, CBS Radio, and many more.

Media Highlights:

 

 

TESTIMONIALS

From the first email to the day of the Tour, Kristin helped us with every detail. She understood our goals, utilized her expertise for our pitch and studio location, and helped to coach our talent, Editor Matt Berical, through the entire experience. I would definitely recommend Kristin and Media Connect to anyone looking to have a seamless Satellite Media Tour experience.
— MARY-THERESA TRINGALE, Senior Integrated Marketing Manager, Men's Journal