MEDIA CONNECT conducted a boutique campaign for Roberta Matuson’s book, The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits (2017). The book aids readers in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. MC executed a national campaign with an emphasis on print, online, radio, and podcast outlets.
Results: The book received positive coverage in a wide range of business media. Features ran on Fast Company online and HR.com, and Matuson was interviewed on WGN Radio, Inc. Radio, CBS Radio, and many more.
Media Highlights:
TESTIMONIALS
Thanks, PTA, for providing great support throughout my book-publishing experience. Rick Frishman was a great coach and mentor, providing great contacts and connections, followed by his team's effective public relations plan, so capably executed by Dannelle Catlett...PTA was a 360 resource in putting MBA in a DAY into the market!
— STEVEN STRALSER, Author
