Case Study: The Memo: Five Rules for Your Economic Liberation

Client: Berrett-Koehler

MEDIA CONNECT conducted a boutique publicity campaign for The Memo (Berrett-Koehler Publishers) by John Hope Bryant that resulted in extensive print, national web, TV, radio, digital media, and event coverage. Media spanning personal finance, politics, poverty, and race issues took an interest in Bryant’s revolutionary new view on the “invisible class” in America. Bryant and his organization, Operation HOPE, are based in Atlanta, GA, but The Memo was featured across the nation.

NATIONAL TV/RADIO/BROADCAST

• C-SPAN 
• Fox News Edge
• Fox Business Facebook Live
• BOLD Business TV
• Fox-TV in Milwaukee (9WTMJ)
• ABC-TV in Las Vegas (KTNV) 
• CBS-TV in Austin (KEYE)
• NBC-TV in Louisville (WAVE) 
• News One News Hour (Washington D.C.)
• WFSK-FM (Nashville) 
• WLRN (Florida NPR)
• Dov Baron’s Leadership and Loyalty Podcast
• Bloomberg
• Stacking Benjamins Podcast 

NATIONAL PRINT/PRINT.COM

• Washington Post
• Inc.com
• eFinancialCareers.com
• Times Free Press
• Startup Professionals
• Black Star News
• Thrive Global

CALENDAR LISTINGS FOR 92ND STREET Y

MC pitched event calendar editors at various New York print and online outlets to create calendar listings for John’s 92^nd Street Y event on January 12, 2018.

• CBS Local
• Eventful
• Yelp
• City Guide NY Online