Case Study: The Memo: Five Rules for Your Economic Liberation

 

BEST SELLERS

 

Client: Berrett-Koehler

MEDIA CONNECT conducted a boutique publicity campaign for The Memo (Berrett-Koehler Publishers) by John Hope Bryant that resulted in extensive print, national web, TV, radio, digital media, and event coverage. Media spanning personal finance, politics, poverty, and race issues took an interest in Bryant’s revolutionary new view on the “invisible class” in America. Bryant and his organization, Operation HOPE, are based in Atlanta, GA, but The Memo was featured across the nation.

NATIONAL TV/RADIO/BROADCAST

  • C-SPAN 
  • Fox News Edge
  • Fox Business Facebook Live
  • BOLD Business TV
  • Fox-TV in Milwaukee (9WTMJ)
  • ABC-TV in Las Vegas (KTNV) 
  • CBS-TV in Austin (KEYE)
  • NBC-TV in Louisville (WAVE) 
  • News One News Hour (Washington D.C.)
  • WFSK-FM (Nashville) 
  • WLRN (Florida NPR)
  • Dov Baron’s Leadership and Loyalty Podcast
  • Bloomberg
  • Stacking Benjamins Podcast 

 

NATIONAL PRINT/PRINT.COM

 

CALENDAR LISTINGS FOR 92ND STREET Y

MC pitched event calendar editors at various New York print and online outlets to create calendar listings for John’s 92nd Street Y event on January 12, 2018.

 

 

TESTIMONIALS

As a first time author of my Children's book, Anzard, Media Connect has done an amazing job to promote me on a national level as if I were a best seller. Their efforts were tireless in getting me air time with radio interviewers in many states, they got me me a small army of enthusiastic 'Mommy Bloggers' to promote my book and they even got me registered in many gift guides for the holidays. It's not just the professionalism that I appreciate it's how they never give up, they stay in touch and they treat you with the utmost respect. I'm on my second Children's book and when it's done I'm calling Media Connect, and its great team, to do the marketing and promotion.
— CHRISTOPHER CONROY, Self-published author of Anzard