Case Study: The Myths of Creativity: The Truth about How Innovative Companies and People Generate Great Ideas




Client: Jossey-Bass

Description:MEDIA CONNECT conducted a boutique campaign for the founder of LDRLB and a professor of management at Oral Roberts University on a book that examines what causes people to be creative, where does creativity come from and how can creativity be generated and harnessed. The book demystifies creativity and lays out 11 core myths of creativity. Media Connect executed a national media campaign with an emphasis on print, online and radio media, as well as media outreach in the Tulsa area. Media Connect also developed the press materials.

Results: The book received widespread positive coverage in the business press and general consumer media. The book was reviewed alongside such mainstream best-sellers as David & Goliath by Malcolm Gladwell and The Circle by Dave Eggers. David Burkus appeared on CBS This Morning. David spoke at various conferences throughout October, November and December across the country including the Microsoft Research author luncheon and the InnoTech Conference, where David gave the keynote address.

Media Highlights:

  • CBS This Morning
  • The Globe & Mail
  • Forbes
  • Fast Company
  • Los Angeles Times
  • Reuters
  • Entrepreneur
  • INC
  • Fast Company
  • Bloomberg Businessweek
  • Financial Times
  • Business Insider
  • CIO Insight
  • Des Moines Register
  • Tulsa World
  • Innovation Excellence
  • Digital Journal
  • Upstart Business Journal
  • Fast Track
  • Daily Voice
  • Blog Business World

Term of Contract: June 2013 January 2014.

MEDIA CONNECT Team: David Hahn, Steve Matteo and Lauren Roberts.




Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP