Description: MEDIA CONNECT conducted a boutique campaign for the founder of LDRLB and a professor of management at Oral Roberts University on a book that examines what causes people to be creative, where does creativity come from and how can creativity be generated and harnessed. The book demystifies creativity and lays out 11 core myths of creativity. Media Connect executed a national media campaign with an emphasis on print, online and radio media, as well as media outreach in the Tulsa area. Media Connect also developed the press materials.
Results: The book received widespread positive coverage in the business press and general consumer media. The book was reviewed alongside such mainstream best-sellers as David & Goliath by Malcolm Gladwell and The Circle by Dave Eggers. David Burkus appeared on CBS This Morning. David spoke at various conferences throughout October, November and December across the country including the Microsoft Research author luncheon and the InnoTech Conference, where David gave the keynote address.
Media Highlights:
Term of Contract: June 2013 – January 2014.
MEDIA CONNECT Team: David Hahn, Steve Matteo and Lauren Roberts.
TESTIMONIALS
It takes more than luck and word of mouth to keep a book on top of the bestseller list... it takes vision, planning and a dynamic promotional campaign. Planned Television Arts combines professionalism, experience and market knowledge to provide me with the opportunity to reach millions of people each year through print and radio media. I give PTA my highest recommendation.
— JOHN GRAY, AUTHOR, Men are From Mars, Women are From Venus
