Case Study: RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison

 

BEST SELLERS

 

Client: Howard Green

Media Connect promoted a specialized book, RAILROADER: The Unfiltered Genius and Controversy of Four-Time CEO Hunter Harrison by Howard Green.

Hunter Harrison, the revolutionary railroader from Memphis, dramatically turned four publicly traded companies into cash machines. Starting as a laborer when he was a wayward teenager, Harrison spent a half century in the rail business and nearly two decades running Illinois Central, Canadian National, Canadian Pacific, and CSX. As the pre-eminent proponent of Precision Scheduled Railroading, Harrison created approximately $50 billion in shareholder value. Railroader, Howard Green's highly personal biography, is deeply researched, based on conversations with Harrison over several years. It also includes candid stories from Harrison's family and colleagues - those who admired him and those who criticized him.

Media targets for this campaign included print/print.com, online, radio/podcast, and select TV outlets which were approached for interviews, reviews and general coverage. 

 

Media Highlights:

 

The Financial Times

mention

 

Investor’s Business Daily

interview

 

Crain’s Chicago Business

excerpt

 

Value Walk

excerpt

 

Jacksonville Business Journal

review

 

Knowledge@Wharton (Wharton Business Radio on SiriusXM)

interview

 

Value Walk’s “Value Talk Podcast”

interview

 

Railway Age

review

 

Trains Magazine

interview

 

Progressive Railroading Magazine

mention

 

Canadian Shipper

interview

 

DCVelocity Magazine

interview

 

The Journal of Commerce

feature

 

Ridgefield Magazine

review

 

Freight Waves

review

 

Midwest Book Review

review

 

School for Startups

interview

 

The Remarkable Leadership Podcast

interview

 

KPCW-FM (Park City/Salt Lake City, UT)

interview

 

WISR-AM (Pittsburgh, PA)

interview

 

WOCA-AM (Gainesville, FL)

interview

 

WKNY-FM (Poughkeepsie, NY) – interview

 

WTJS-AM (Jackson, TN) – interview

 

Transport Topics – feature

 

KMA-AM (Shenandoah, Iowa) – interview

 

 

TESTIMONIALS

It takes more than luck and word of mouth to keep a book on top of the bestseller list... it takes vision, planning and a dynamic promotional campaign. Planned Television Arts combines professionalism, experience and market knowledge to provide me with the opportunity to reach millions of people each year through print and radio media. I give PTA my highest recommendation.
— JOHN GRAY, AUTHOR, Men are From Mars, Women are From Venus