Case Study: The Ultimate Guide to Raising Teens and Tweens




Client: Douglas Haddad

Media Connect promoted debut author and veteran teacher Douglas Haddad and his book, The Ultimate Guide to Raising Teens and Tweens (Rowman & Littlefield). Through the course of the campaign, we connected Doug and his book with top national outlets, including: Publishers Weekly, Scholastic Instructor Magazine, The Wall Street Journal, Portland Book Review, Midwest Book Review, North Carolina Times-News, Family Time Magazine, Pittsburgh Parent, and Western NY Family Magazine.  Additionally, MC secured radio interviews with shows that reach millions of listeners.  The Ultimate Guide to Raising Teens and Tweens became an Amazon bestseller in multiple categories within its first week for both the paperback and kindle versions. 

Here is a sampling of the media placements:



  • The Blaze Radio Network, Talk, airs nationally on Sirius XM and iHeartRadio: “The Morning Blaze with Doc Thompson”
  • BizTalkRadio, Talk, airs nationally on 300 stations: “The Frankie Boyer Show”
  • CRN Talk Radio Network, Talk, airs on CRN to 280 stations: “Bill Martinez Live”
  • Total Education Network, Talk, airs nationally to 120 stations: “The Total Education Hour”
  • BSM Media, Talk, airs nationally on 40 stations: “Mom Talk Radio”
  • Pacifica Radio National Network, talk, airs Nationally on 30 stations: “MyND Talk with Pamela Brewer”
  • Blog Talk Radio Network, Talk, airs Nationally on Blog Talk Radio: “Army Wife Radio Show”
  • WCCO-AM, #1 Talk, Minneapolis, MN: “The John Hines Show”
  • WNDB Radio, #1 Talk, Daytona Beach, FL: “Marc Bernier Show”
  • WSIU-FM, NPR Affiliate, Suburb of Chicago, IL: “Morning Conversations”
  • WNPV-AM, News/Talk, Philadelphia, PA: “AM Edition”
  • KTLF-AM, News/Talk, Minneapolis, MN: “Party Line”
  • WAXE-AM, News/Talk, Myers, LF and Nationally through iHeartRadio: “Rhett Palmer”
  • WILY-AM, Talk, Louis, MO: “Hotline”
  • WISR-AM, News/Talk, Pittsburgh, PA: “It’s Your Turn”
  • WOCA-AM, News/Talk, Ocala, FL: “AM Ocala Live!”
  • WINT-AM, Talk, Suburb of Cleveland, OH: “WINT Radio”
  • WFIN-AM, News/Talk, Suburb of Toledo, OH: “Good Mornings”




It takes more than luck and word of mouth to keep a book on top of the bestseller list... it takes vision, planning and a dynamic promotional campaign. Planned Television Arts combines professionalism, experience and market knowledge to provide me with the opportunity to reach millions of people each year through print and radio media. I give PTA my highest recommendation.
— JOHN GRAY, AUTHOR, Men are From Mars, Women are From Venus