Case Study: Wicked Appetite

 

BEST SELLERS

 

Client: St. Martin's Press

Although the character of Stephanie Plum was around for a few years before PTA had the chance to spread the word, we like to think that we have contributed to her popularity and longevity. For the last six of bestselling author Janet Evanovich's series, PTA has worked with St. Martin's to bring the antics of Stephanie Plum and her creator to the listeners of stations across the country.   Starting with Fearless Fourteen, Finger Lickin' Fifteen, Sizzling Sixteen, Plum Lucky, Plum Spooky and Plum Lovin', and most recently, Wicked Appetit, Ms. Evanovich was heard on such top stations and shows as Cover to Cover on XM Satellite Radio and WMJI-AM in Cleveland.

PLACEMENT HIGHLIGHTS:

MARKET STATION FORMAT SHOW/HOST
National XM Satellite Talk Cover to Cover
Live/ Maggie Linton
National A Touch of Grey News/Talk Bev Santaniello
Chicago, IL WSPL-AM News Jaime London
Dallas, TX KLAK-FM AC Carrie Benjamin
Boston, MA WCAP-AM Talk Dean Johnson
Houston, TX KUHF-FM Classical Mark
Minneapolis, MN KBEM-FM NPR Ed Jones
Cleveland, OH WMJI-FM Classic Hits/OVR Lanigan & Malone
St. Louis, MO KLPW-AM News/Talk Karen Stratman
Charlotte, NC WSAT-AM News/Talk Buddy Poole
Hartford, CT WICH-AM News/Talk Mark Wayne
Cincinnati, OH WVXU-FM News/Talk Lee Hay
Columbus, OH WBEX-AM News/Talk Dan Ramey

 

 

TESTIMONIALS

The PTA team has done an outstanding job promoting our book series. No matter what our title is or the angle we need to deliver, the PTA team makes it happen for us. From morning drive radio tours to print media placement, PTA has the experience. We have long term plans to work with this talented group of media experts.
— MITCH MERKER, Publisher, The Approved Group Inc,