Case Study: Wicked Appetite




Client: St. Martin's Press

Although the character of Stephanie Plum was around for a few years before PTA had the chance to spread the word, we like to think that we have contributed to her popularity and longevity. For the last six of bestselling author Janet Evanovich's series, PTA has worked with St. Martin's to bring the antics of Stephanie Plum and her creator to the listeners of stations across the country.   Starting with Fearless Fourteen, Finger Lickin' Fifteen, Sizzling Sixteen, Plum Lucky, Plum Spooky and Plum Lovin', and most recently, Wicked Appetit, Ms. Evanovich was heard on such top stations and shows as Cover to Cover on XM Satellite Radio and WMJI-AM in Cleveland.


National XM Satellite Talk Cover to Cover
Live/ Maggie Linton
National A Touch of Grey News/Talk Bev Santaniello
Chicago, IL WSPL-AM News Jaime London
Dallas, TX KLAK-FM AC Carrie Benjamin
Boston, MA WCAP-AM Talk Dean Johnson
Houston, TX KUHF-FM Classical Mark
Minneapolis, MN KBEM-FM NPR Ed Jones
Cleveland, OH WMJI-FM Classic Hits/OVR Lanigan & Malone
St. Louis, MO KLPW-AM News/Talk Karen Stratman
Charlotte, NC WSAT-AM News/Talk Buddy Poole
Hartford, CT WICH-AM News/Talk Mark Wayne
Cincinnati, OH WVXU-FM News/Talk Lee Hay
Columbus, OH WBEX-AM News/Talk Dan Ramey




We just completed a large PTA campaign with the help of Brian Feinblum and his team for our book, Settle for More: You Can Always Have The Relationship You Always Wanted & Guaranteed! With our thanks to PTA and Brian and his team for a great tour...
— TOM MERRILL, PH.D., Bobbie Sandoz-Merrill, MSW