BEST SELLERS

 

POWERHOUSE: 13 Teamwork Tactics the Build Excellence and Unrivaled Success by Kristine Lilly and Dr. John Gillis Jr. with Lynette Gillis

MEDIA CONNECT was hired by Kristine Lilly and John Gillis to promote their business book in 2019.  The goal was to introduce Kristine and John to the business media via the book and increase their visibility in the business community to secure future consulting work.

Our approach was to capitalize on Kristine’s success in the sports arena and the book’s insights into teamwork to capture a mix of business, sports and consumer media.  We rode the coattails of the popularity of the US women’s soccer team leading up to the Women’s World Cup played in France in June of 2019 to land major broadcast interviews and print placements for the authors.  In addition, we set up a series of book talks for Kristine and John culminating in a very successful author event at the University of North Carolina at Chapel Hill.

 

The media reaction to the book was tremendous.  Over 30 placements and interviews were secured with the business media; 27 sports media outlets covered the book, local media featured the book in Boston and Austin, and more than 12 book talks took place during the campaign. 

 

Some of the media highlights included:

 

Fox and Friends https://video.foxnews.com/v/6052024466001/#sp=show-clips

 

FOX News Radio https://radio.foxnews.com/2019/06/25/womens-soccer-legend-kristine-lilly-on-translating-success-from-the-soccer-field-to-everyday-life/

 

CNN International News https://edition.cnn.com/2019/05/31/football/usa-1999-womens-world-cup-victory-brandi-chastain-mia-hamm-wwc-spt-intl/index.html

 

NPR’s Wait, Wait Don’t Tell Me https://www.npr.org/2019/06/15/732581259/not-my-job-we-quiz-soccer-star-kristine-lilly-on-cups-that-arent-the-world-cup

 

NPR’s Only A Game https://www.npr.org/podcasts/510052/only-a-game

 

LA Times https://www.latimes.com/sports/soccer/la-sp-soccer-newsletter-20190506-story.html

 

USA Today https://www.usatoday.com/story/sports/2019/06/07/2019-world-cup-where-members-1999-u-s-team-now/1309217001/

 

The Guardian https://www.theguardian.com/football/2019/may/15/kristine-lilly-womens-world-cup-uswnt-soccer

 

New York Daily News https://www.nydailynews.com/sports/soccer/ny-kristine-lilly-world-cup-us-france-20190627-erxri5nqqnefndmyywjbudlih4-story.html

 

Forbes https://www.forbes.com/sites/robertkidd/2019/06/03/u-s-soccer-legend-kristine-lilly-on-world-cups-and-winning-teams/#47f74e2e22af

 

Entrepreneur https://www.entrepreneur.com/article/337968

 

WBZ-TV (Boston) https://boston.cbslocal.com/video/4080639-kristine-lilly-on-importance-of-teamwork/

 

Talent Development https://www.td.org/magazines/td-magazine/book-capsules-may-2019

 

Bloomberg Radio https: https://www.bloomberg.com/news/audio/2019-06-27/no-bagels-and-middle-seats-for-u-s-women-s-soccer-podcast

 

Management Today https://www.managementtoday.co.uk/business-books-leaders-reading-summer-2019/future-business/article/1591378

 

HR.com https://www.hr.com/en/magazines/leadership_excellence_essentials/july_2019_leadership/leadership-excellence-from-the-us-women%E2%80%99s-national_jxn7ujom.html

 

BBC World Service https://www.bbc.co.uk/programmes/w172wst5pqkl1m1

 

WBUR’s Only a Game https://www.wbur.org/onlyagame/2019/06/07/lilly-foudy-lockout-world-cup-team-usa

 

Monster.com     https://www.monster.com/career-advice/article/teamwork-skills

 

CBS Radio https://cbssportsradio.radio.com/media/audio-channel/after-hours-amy-lawrence-kristine-lilly-2x-world-cup-champ-uswnt-author

 

Wharton Business Radio https://shows.pippa.io/wbr-guest/episodes/k-lilly-l-gillis

 

NBC Sports/ Telemundo https://www.nbcsports.com/video/womens-world-cup-uswnts-kristine-lilly-24-year-international-career

 

 

TESTIMONIALS

“Thanks again, great work!”
— DANIELLE BARTLETT, Associate director of Publicity, Harper Collins Publishers