Case Study ‹ See All Case Studies ›

POWERHOUSE: 13 Teamwork Tactics the Build Excellence and Unrivaled Success by Kristine Lilly and Dr. John Gillis Jr. with Lynette Gillis

MEDIA CONNECT was hired by Kristine Lilly and John Gillis to promote their business book in 2019.  The goal was to introduce Kristine and John to the business media via the book and increase their visibility in the business community to secure future consulting work.

Our approach was to capitalize on Kristine’s success in the sports arena and the book’s insights into teamwork to capture a mix of business, sports and consumer media.  We rode the coattails of the popularity of the US women’s soccer team leading up to the Women’s World Cup played in France in June of 2019 to land major broadcast interviews and print placements for the authors.  In addition, we set up a series of book talks for Kristine and John culminating in a very successful author event at the University of North Carolina at Chapel Hill.

The media reaction to the book was tremendous.  Over 30 placements and interviews were secured with the business media; 27 sports media outlets covered the book, local media featured the book in Boston and Austin, and more than 12 book talks took place during the campaign. 

Some of the media highlights included:

Fox and Friends https://video.foxnews.com/v/6052024466001/#sp=show-clips

FOX News Radio https://radio.foxnews.com/2019/06/25/womens-soccer-legend-kristine-lilly-on-translating-success-from-the-soccer-field-to-everyday-life/

CNN International News https://edition.cnn.com/2019/05/31/football/usa-1999-womens-world-cup-victory-brandi-chastain-mia-hamm-wwc-spt-intl/index.html

NPR’s Wait, Wait Don’t Tell Me https://www.npr.org/2019/06/15/732581259/not-my-job-we-quiz-soccer-star-kristine-lilly-on-cups-that-arent-the-world-cup

NPR’s Only A Game https://www.npr.org/podcasts/510052/only-a-game

LA Times https://www.latimes.com/sports/soccer/la-sp-soccer-newsletter-20190506-story.html

USA Today https://www.usatoday.com/story/sports/2019/06/07/2019-world-cup-where-members-1999-u-s-team-now/1309217001/

The Guardian https://www.theguardian.com/football/2019/may/15/kristine-lilly-womens-world-cup-uswnt-soccer

New York Daily News https://www.nydailynews.com/sports/soccer/ny-kristine-lilly-world-cup-us-france-20190627-erxri5nqqnefndmyywjbudlih4-story.html

Forbes https://www.forbes.com/sites/robertkidd/2019/06/03/u-s-soccer-legend-kristine-lilly-on-world-cups-and-winning-teams/#47f74e2e22af

Entrepreneur https://www.entrepreneur.com/article/337968

WBZ-TV (Boston) https://boston.cbslocal.com/video/4080639-kristine-lilly-on-importance-of-teamwork/

Talent Development https://www.td.org/magazines/td-magazine/book-capsules-may-2019

Bloomberg Radio https: https://www.bloomberg.com/news/audio/2019-06-27/no-bagels-and-middle-seats-for-u-s-women-s-soccer-podcast

Management Today https://www.managementtoday.co.uk/business-books-leaders-reading-summer-2019/future-business/article/1591378

HR.com https://www.hr.com/en/magazines/leadership_excellence_essentials/july_2019_leadership/leadership-excellence-from-the-us-women%E2%80%99s-national_jxn7ujom.html

BBC World Service https://www.bbc.co.uk/programmes/w172wst5pqkl1m1

WBUR’s Only a Game https://www.wbur.org/onlyagame/2019/06/07/lilly-foudy-lockout-world-cup-team-usa

Monster.com     https://www.monster.com/career-advice/article/teamwork-skills

CBS Radio https://cbssportsradio.radio.com/media/audio-channel/after-hours-amy-lawrence-kristine-lilly-2x-world-cup-champ-uswnt-author

Wharton Business Radio https://shows.pippa.io/wbr-guest/episodes/k-lilly-l-gillis

NBC Sports/ Telemundo https://www.nbcsports.com/video/womens-world-cup-uswnts-kristine-lilly-24-year-international-career