BEST SELLERS

 

The Sparkle Box by Jill Hardie

Title/Author: The Sparkle Box/ Jill Hardie

Publisher: Idealís Childrenís Books

Description: MEDIA CONNECT conducted a boutique campaign for The Sparkle Box, which is a beautiful childrenís book that inspires children and families to give to others during the holiday season. Readers would record these special events on slips of paper and drop them in the sparkle box that was included within the book, which they could open together on Christmas day in honor of Jesusí birthday. Itís a wonderful new tradition for families to remember the true meaning of Christmas.

MC executed a national campaign with an emphasis on faith based media (Print, TV, Radio and Online) which resulted in several national broadcast appearances, print features in Christian and parenting magazines, appearances on over 25 radio programs, and over 40 online placements.

Media Highlights:

 

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It takes more than luck and word of mouth to keep a book on top of the bestseller list... it takes vision, planning and a dynamic promotional campaign. Planned Television Arts combines professionalism, experience and market knowledge to provide me with the opportunity to reach millions of people each year through print and radio media. I give PTA my highest recommendation.
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