Business News Network recently interviewed Mike Hoefflinger, author of Becoming Facebook: The 10 Challenges That Defined the Company That’s Disrupting the World and a former company insider who worked for the social media giant as it grew into a disruptive force, after Facebook’s latest earnings report. Becoming Facebook tells the coming-of-age story of the now venerable giant and is filled with insights and anecdotes from crises averted and challenges solved. The book tracks the company’s development, uncovering lessons learned on its way to greatness.
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LOUISE BROCKETT, Vice-President, Director of Publicity, W. W. Norton & Company