Case Study: How Far Do You Want To Go: Lessons from a Common-Sense Billionaire

 

BEST SELLERS

 

Born on the small Greek island of Nisyros,JohnCatsimatidisimmigrated to the United States with his family in 1948 and quickly became a true New Yorker, raised in Harlem. He went to school and worked in a grocery store until, just eight credits short of graduating from New York University, he was offered the opportunity to buy the grocery store. Today, that grocery business has evolved into the Red Apple Group, a conglomerate with interests in energy, real estate, aviation, baseball, entertainment, and media, including the iconic radio station WABC.

Our approach to launching the book was to feature the entrepreneurial lessons shared in the book, highlighting Mr. Catsimatidisí success across different industries.† We targeted national media, podcasts, local and national radio, print, online outlets and NYC media. The book made it onto the Wall Street Journal Bestseller list.† In addition, we set up a series of book talks and book donations with universities in the local New York/New Jersey area. They were so successful that we have expanded the initiative to include business schools across the country.†

MEDIA HIGHLIGHTS (Sampling):

*FORBES VIDEO

*ONE AMERICA NEWS NETWORK / REAL AMERICA

*METROFOCUS Ė PBS

*NY1, SPECTRUM NEWS

​*GOOD DAY, NEW YORK (FOX)

*YAHOO FINANCE TV

*BLOOMBERG NEWS

*C-SPAN

*NEW YORK MAGAZINE

*WASHINGTON EXAMINER

*NEWSWEEK

*WESTWOOD ONE RADIO NETWORK / AMERICA AT NIGHT (Syndicated To Over 300 Stations)

*BILL MARTINEZ SHOW (Nationally Syndicated To Over 300 Markets) and BILL MARTINEZ SHOW (Online Television)†

*AUN-TV/CONSERVATIVE COMMANDOS RADIO (Airs on 11 television channels and 12 radio stations)

*LEGENDS OF SUCCESS (Syndicated To 100 Radio Stations)

*AMERICA OUT LOUD NETWORK / THE HARD TRUTH WITH TONY SHAFFER

*OPEN BOOK PODCAST WITH ANTHONY SCARAMUCCI

*ADAM MENDLER LEADERSHIP

*ANNE KADET / CAF… ANNE - Former WSJ Columnist

*LARS LARSON SHOW / KXL-FM in Portland (#1 News/Talk) (Syndicated to 150 radio stations / #16 on the Talkerís Magazine top 100 heavy hitters list)

*CHRIS VOSS PODCAST (Top rated podcast and Top 50 Forbes rated host)

*JOE PAGS SHOW / WOAI-AM (#1 Talk San Antonio) / iHeart Radio (Syndicated to 170 stations)

*SALEM RADIO - KCBQ radio in San Diego / St. Louis, MO (Salem Radio) / Pro America Report Podcast†

*MICHIGANíS BIG SHOW (Syndicated to eight stations in Michigan including WATT, WMKT, WKBZ, WKZO, WTKG, WBRN, and WJIM)

*ALABAMA REGIONAL RADIO (Syndicated to several stations including WERC, WRTR, WAAX, WHOS)

*WBT-AM (Charlotte, NC) (#1 News / #51 on Talkers Magazine Heavy Hundred List)

*KOA Radio (Denver, CO) #1 Talk†

*MIXERGY PODCAST†

*SIGNAL TALKS/33 VOICES PODCAST

*THE NATIONAL HERALD

*GOODREADS

*DAILYPOP

*MIDWEST BOOK REVIEW

UNIVERSITY SPEAKING EVENTS

  • New York University, Stern School of Business
  • Lehigh University, College of Business, Department of Management
  • Kean University, College of Business and Public Management
  • Lehman College (CUNY), School of Business
  • Iona University, LaPenta School of Business
  • Monroe College, School of Business and Accounting

 

 

TESTIMONIALS

MediaConnect was instrumental in helping me build my personal brand alongside raising awareness for the book. In addition getting quality reviews and feature pieces about my book, they also helped place several bylined articles in great publications, including Bloomberg BusinessWeek and Fast Company, that helped establish me as a thought leader.
— DAVID BURKUS, author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas