As Cleveland Browns quarterback Colt McCoy was eagerly awaiting the resolution of the National Football League's lockout in mid-July, MEDIA CONNECT's Faith, Sports and Satellite divisions teamed up to secure dozens of top-level media hits for Colt and his father Brad to promote their new book GROWING UP COLT (Barbour Publishing, July 2011).
With just a limited window of availability PTA lined up Fox News' "Fox & Friends", Fox Business TV, "The Jim Rome Show," ESPN's "First Take," "The 700 Club," interviews with Sports Illustrated and ESPN the Magazine, and a series of in-studio interviews at SiriusXM Radio (including NFL Radio and Mad Dog Radio).
MC also conducted a Satellite Television Tour of regional morning interviews across the country, and arranged a well-attended signing for Colt and Brad in the NYC area.
TESTIMONIALS
The PTA team has done an outstanding job promoting our book series. No matter what our title is or the angle we need to deliver, the PTA team makes it happen for us. From morning drive radio tours to print media placement, PTA has the experience. We have long term plans to work with this talented group of media experts.
— MITCH MERKER, Publisher, The Approved Group Inc,
