Fobes.com featured Engage to Win by MC author Steve Lucas.
In Engage to Win, Marketo CEO Steve Lucas introduces a new marketing model to address our hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. If we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood.
TESTIMONIALS
Thank you for helping me take my book to the next level.
— JOANI GELTMAN, MSW, author of A Survival Guide to Parenting Teens (AMACOM)
