Fobes.com featured Engage to Win by MC author Steve Lucas.
In Engage to Win, Marketo CEO Steve Lucas introduces a new marketing model to address our hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. If we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood.
TESTIMONIALS
We’re so grateful to have partners like Kristin and the team at Media Connect. From the moment we first discuss each new project, we can count on a professional experience, from defining expectations, to detailed client communications, to consistent media results and reporting. Our authors rave about the level of service we receive.
— KATIE BOND, Director of Marketing and Publicity; Fiction, HarperCollins Christian Publishing
