Fobes.com featured Engage to Win by MC author Steve Lucas.
In Engage to Win, Marketo CEO Steve Lucas introduces a new marketing model to address our hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. If we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood.
TESTIMONIALS
We just completed a large PTA campaign with the help of Brian Feinblum and his team for our book, Settle for More: You Can Always Have The Relationship You Always Wanted & Guaranteed! With our thanks to PTA and Brian and his team for a great tour...
— TOM MERRILL, PH.D., Bobbie Sandoz-Merrill, MSW
