When pitching a book about social media to social media, you can't just throw out any old pitch and expect to be embraced by bloggers. Thankfully MC Interactive's Social Media Coordinator, Alexandra Kirsch, was up to the challenge.
MC Interactive followed the concept of the book by breaking the text down by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media.
Where many PR firms are criticized for the way they deal with bloggers, MC Interactive's creativity and empathy when it comes to working with bloggers is often praised publicly by the bloggers we work with.
TESTIMONIALS
I am so thrilled with the outcome of the radio tour. It's so rewarding to see a concept implemented, and then see its success – which was so positively acknowledged by our clubs. Many thanks to you and your staff for such wonderful work and support.
— KAREN RAROG, Manager, State Relations, Government relations/Traffic Safety Advocacy, AAA
