When pitching a book about social media to social media, you can't just throw out any old pitch and expect to be embraced by bloggers. Thankfully MC Interactive's Social Media Coordinator, Alexandra Kirsch, was up to the challenge.
MC Interactive followed the concept of the book by breaking the text down by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media.
Where many PR firms are criticized for the way they deal with bloggers, MC Interactive's creativity and empathy when it comes to working with bloggers is often praised publicly by the bloggers we work with.
TESTIMONIALS
The PTA team shines with contagious enthusiasm. They advised and reassured our authors through excellent media training and advice. It was refreshing to work with a team that consistently communicated with us throughout the entire media campaign.
— JOANNE JESSEN, Director of Publications, American Speech-Language-Hearing Association (ASHA)
