When pitching a book about social media to social media, you can't just throw out any old pitch and expect to be embraced by bloggers. Thankfully MC Interactive's Social Media Coordinator, Alexandra Kirsch, was up to the challenge.
MC Interactive followed the concept of the book by breaking the text down by chapter, and soliciting "micro reviews" from bloggers who cover business, marketing and social media.
Where many PR firms are criticized for the way they deal with bloggers, MC Interactive's creativity and empathy when it comes to working with bloggers is often praised publicly by the bloggers we work with.
TESTIMONIALS
Just a quick note to say that it has been great working with you on the PR campaign for NO More Heart Disease. The morning drive time radio tour was a very effective way for us to get our message out to the right audience. I'm looking forward to the next one!
— PAUL KIRKITELOS, Health Well Ventures, Assistant to author Dr. Louis Ignarro
