MEDIA CONNECT has just wrapped the campaign for American TV and film icon Henry Winkler, a.k.a. “The Fonz,” and now New York Times best-selling author of his first book for adults, I’ve Never Met an Idiot on the River: Reflections on Family, Photography, and Fly-Fishing.
The campaign launched just before Father’s Day with a 26-city radio tour and expanded to a full-fledged national broadcast tour that included appearances on The Today Show, Live! with Regis & Kelly (airs August 15th), The Late Show with David Letterman, The Talk, The Late Late Show with Craig Ferguson, Access Hollywood, New York Live, Good Day New York, The Danny Bonaduce Show, The Laura Ingraham Show, CBS Radio, and WABC-AM, as well as nearly a dozen in-studio interviews at Sirius XM Radio.
In addition, Henry and his book were featured throughout regional and national publications, including: PARADE, People (Father’s Day Gift Guide) and People.com (web video – to post July 26th), The Hollywood Reporter, New York Post, Daily News, amNewYork, Detroit Free Press, San Francisco Book Review, Sacramento Bee, and The Star-Ledger. To cap off this very effective campaign, I’ve Never Met an Idiot on the River made the New York Times Best Sellers List on June 26th, with sales continuing to show strong momentum.
TESTIMONIALS
The PTA team has done an outstanding job promoting our book series. No matter what our title is or the angle we need to deliver, the PTA team makes it happen for us. From morning drive radio tours to print media placement, PTA has the experience. We have long term plans to work with this talented group of media experts.
— MITCH MERKER, Publisher, The Approved Group Inc,
