MC has enjoyed working on a successful campaign for authors Teresa Amabile and Steven Kramer on their new book, The Progress Principle (Harvard Business Review Press). The campaign boasted two op-ed placements — in the New York Times and in the Wall Street Journal — as well as features in major business outlets including The Economist, INC, Psychology Today, and MSN Business on Main. The Progress Principle has landed on five "Best Business Books of 2011" lists, including: The Washington Post, The Globe and Mail, PennLive.com, Work Matters (Bob Sutton), and OPEN Forum (Matthew May).
In addition, a Marketplace commentary will be aired in early 2012 featuring the authors’ perspective on the Fortune 100 Best Places to Work awards. For more on Teresa, Steve, and The Progress Principle, follow Teresa on Twitter, or visit their website at www.progressprinciple.com.
TESTIMONIALS
The PTA team shines with contagious enthusiasm. They advised and reassured our authors through excellent media training and advice. It was refreshing to work with a team that consistently communicated with us throughout the entire media campaign.
— JOANNE JESSEN, Director of Publications, American Speech-Language-Hearing Association (ASHA)
