Media Connect:
● Arranged interviews with major media outlets and publications
● Executed a Morning Drive Radio Tour and Satellite Television Tour
● Outreached to the online communities for Blog placements and book reviews
● Created several speaking opportunities and events
● Anchored by a launch event from the ABC studios in Times Square for Good Deeds Day 2013
● Branded a Good Deeds Day bus in 2014 to travel with over 70 volunteers to 6 activities including
● Forged relationships with media partners and non-profits for Good Deeds Day 2013, Good Deeds Day 2014, and future Good Deeds Days
● Media trained Ms. Arison for U.S. market
Good Deeds Day Takes over NYC in 2014:
Branded bus traveled throughout the city with over 70 volunteers to activities with our 6 Non-Profit Partner’s including: The Mayor’s Office, NYC service, The Children’s Museum of Manhattan, and City Arts
Times Square Takeover in 2013:
Over 800 Attendees, 2 Media Partners (Live Well Network/ABC television group and clear Channel Radio and 8 Non-Profit Partners including Habitat for Humanity, the Girl Scouts and Jumpstart
Media Results:
● Fox NewsEdge (television)
● 25+ Local Television Interviews including:
○ Los Angeles, KTTV
○ New York, WNBC and Fox
○ Chicago, WFLD
○ Washington, DC, WTTG
○ San Francisco, KUSI
● 50+ Local Radio Interviews including several national syndicates
● 30+ Online/Blogger placements including Care2, Huffington Post, the Idealist, CNNi Report, Forbes.com and Huffington Post Live
TESTIMONIALS
Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP
