Though the book is quite powerful, the challenge was to promote a first-time author who is unknown to the public. C-SPAN’s BOOK TV is scheduled to feature the author and book on July 1. The book has been featured on Fox-TV, scores of radio shows, including The Armstrong Williams Show and Maggie Linton’s Show, both of which is broadcast on Sirius/XM, and has been featured on dozens of blogs, a local TV station, KTVK in Phoenix, and in many print publications, including the following:
TESTIMONIALS
Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
JOHN MANNING, Director of Marketing MAP