Description: MEDIA CONNECT conducted a boutique campaign for public interest attorney Steven M. Druker’s book Altered Genes, Twisted Truth. The book tells the fascinating and frequently astounding story of how the massive enterprise to restructure the genetic core of the world's food supply came into being, how it advanced by consistently violating the protocols of science, and how for more than three decades, hundreds of eminent biologists and esteemed institutions have systematically contorted the truth in order to conceal the unique risks of its products–and get them onto our dinner plates. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media and the organization of three press conferences, which featured preeminent primatologist Dr. Jane Goodall as a special guest. These press conferences took place in Washington, DC, Toronto, and Salt Lake City, UT.
Results: The book received widespread positive coverage in general consumer media, health and science outlets, and political media. Druker appeared on The Big Picture with Thom Hartmann, The Judith Regan Show, Progressive Radio Network, and UTAH Public Radio. The book was featured on HBO’s Real Time with Bill Maher in addition to several major online outlets such as CNN.com, Fortune.com, Huffington Post, MarketWatch, National Geographic, The Hill, U.S. News & World Report, and many more.
Media Highlights:
MEDIA CONNECT Team: David Hahn, Adrienne Fontaine, and Emily Labes
TESTIMONIALS
We have worked with Planned Television Arts for well over a decade and they continue to amaze us. PTA, recognized as an industry leader, delivers results in a concerned and professional manner. Their dedicated staff and incomparable resources are invaluable in book and product promotion. Call these experts ONLY if you want results!
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