Description: MEDIA CONNECT conducted a boutique campaign for public interest attorney Steven M. Druker’s book Altered Genes, Twisted Truth. The book tells the fascinating and frequently astounding story of how the massive enterprise to restructure the genetic core of the world's food supply came into being, how it advanced by consistently violating the protocols of science, and how for more than three decades, hundreds of eminent biologists and esteemed institutions have systematically contorted the truth in order to conceal the unique risks of its products–and get them onto our dinner plates. MC executed a national campaign with an emphasis on traditional media (print, TV, radio), online outlets, as well as social media and the organization of three press conferences, which featured preeminent primatologist Dr. Jane Goodall as a special guest. These press conferences took place in Washington, DC, Toronto, and Salt Lake City, UT.
Results: The book received widespread positive coverage in general consumer media, health and science outlets, and political media. Druker appeared on The Big Picture with Thom Hartmann, The Judith Regan Show, Progressive Radio Network, and UTAH Public Radio. The book was featured on HBO’s Real Time with Bill Maher in addition to several major online outlets such as CNN.com, Fortune.com, Huffington Post, MarketWatch, National Geographic, The Hill, U.S. News & World Report, and many more.
Media Highlights:
MEDIA CONNECT Team: David Hahn, Adrienne Fontaine, and Emily Labes
TESTIMONIALS
Our Satellite TV Tour with PTA proved to be one of our greatest triumphs – penetrating more key markets than we ever imagined. The folks at Planned Television Arts promised to deliver, and they did with the highest level of professionalism and enthusiasm. They were with us from start to finish.
— DAVID WARGIN, Director of Public Affairs, American Legislative Exchange Council
