PTA conducted a media campaign for the 6th Annual New York Arab American Comedy Festival, a five-day event with seven shows, featuring over fifty Arab-American performers from across the country. It included a national print and local New York media campaign.
This campaign gained early momentum with an interview on New York’s public radio station WNYC-FM and a feature in Metro New York. Subsequent stories in Time.com, a positive review in The New York Press, and interviews on Air America and WOR drove audiences to the event. The festival was a huge success, selling out five of seven total shows.
TESTIMONIALS
The PTA Morning Drive Radio tour was great! The interviews were expertly handled, especially in the hands of PTA's capable staff.
— PETER MAAS, Author, The Terrible Hours, Serpico, Underboss
