Case Study: Answering Why - Unleashing Passion, Purpose, and Performance in Younger Generations




Client: Mark C. Perna

 Media Connect promoted workplace and education expert Mark Perna and his book, Answering Why (Greenleaf Book Group).  The book became a best-seller and won several awards - -and established Perna as a leading authority on Millennials and Generation Z in the workplace.  We secured scores of media placements, some of which were syndicated, and reached tens of millions of people. Perna’s book helped parents, educators, and companies understand the needs of today’s job market and helped prepare the youngest generations of students and employers to respond to the needs and opportunities posed by the new economy.



USA Today: (1,621,091)-Trade School Pros and Cons- Mark was interviewed on 4.18.19 and will be featured in this article with a photo.

Publishers Weekly: Also available online here. (680,760 UVPM): Read here. ( 10.8 millionUVPM): Read here.

Crain’s Cleveland Business: Mark’s op-ed ran in print -- link here.

LA Weekly (circ.: 160,000): PDF available here (page 55). (3.8 million UVPM): - Interviewed on 1/15/19 for story on What Are Companies Doing to Close the Skills Gap?

Educational Endeavors:. Read here.

CBS Cleveland Channel 19/WOIO-TV

Breaking it Down with Frank MacKay- Radio.

How to Raise a Maverick-  Podcast-Listen here See here.

Money for Lunch: Mark’s interview is posted here.

Entrepreneur Effect Podcast with Dush Ramachandran

“The Entrepreneur Way” Podcast with Neil Ball:Listen here.

Better Leaders Better Schools

The Frankie Boyer Show – Lifestyle & Business Talk (Business Talk Radio Network/Nationally Syndicated)

America Trends Podcast with Larry Rifkin

Leadership Insights: Blog posted here and promoted on social media.

Teaching, Learning, Leading K-12: Skype podcast interview with Steve Miletto on Thursday, 9/25/18. Mailed a copy of the book on 8/22/18. Podcast posted on 10/12/18. Mark’s byline published in the June 2018 issue of Talent Management Excellence, available here.’s Notebook Spring 2018 issue. Read here.

AMA Feed:

Authors Read Podcast:

"It's All About Health and Fitness" Podcast Listen here.

Principal Center Radio: Podcast iListen here.

“As Told By Nomads” with Tayo Rockson

StartEdUp Podcast Listen here or here.



The Ron Van Dam Show (New England)

WFIN (Findlay, OH)

School for Startups Radio with Jim Beach (Nationally Syndicated) Listen here.

WXGM-FM “The Morning Show with Neal Steele” (Norfolk, VA

KLTF-FM “Party Line with Ron Specker” (Little Falls, MN

WFSK-FM “What’s the 411? With Sharon Kay” (Nashville, TN). Listen here.

WNPV-AM “AM Edition” with Darryl Berger (Philadelphia, PA): isten here.

WEOL-AM “WEOL Morning News” (Cleveland, OH): Listen here.

WOCA-AM “Larry and Robin in the Morning” (Gainesville, FL)

WSIU-FM “Author Feature” with Jeff Williams (NPR/Carbondale, IL)

WKNY-AM “WKNY Morning Show” with Warren Lawrence (Poughkeepsie/Hudson Valley, NY)

iHeartRadio’s “News Feature” with Harmon Shay (nationally syndicated)

KAHI-AM “The Mary Jane Popp Show” with Mary Jane Popp (Sacramento, CA)

WFSU-FM “411 Teen” with Dr. Liz Holifield (NPR/Tallahassee, FL)

KGNU-FM “It’s the Economy” with Claudia Cragg (Denver, CO


Community Newspaper Feature Story: Story syndication began in late July. Answering Why has earned 1,114 confirmed media placements to date. The following papers have syndicated the story so far: Sun Journal, Daily Iberian, Press-Sentinel, Daily Clintonian, Carlisle Mercury, and Richton Dispatch. Twenty-four additional newspapers ran the story, including San Gabriel Valley Examiner, Imperial Valley Press, Valley Chronicle, and Queen Anne News, among others.  

Newswire Release: MC produced a release that posted on the week of publication. A total of 179 media outlets ran the newswire story on September 20th. Outlets include: Business Insider: Markets Insider, MarketWatch, Washington Business Journal, San Jose Business Journal, and Townhall Finance, among others. 




Our Satellite TV Tour with PTA proved to be one of our greatest triumphs – penetrating more key markets than we ever imagined. The folks at Planned Television Arts promised to deliver, and they did with the highest level of professionalism and enthusiasm. They were with us from start to finish.
— DAVID WARGIN, Director of Public Affairs, American Legislative Exchange Council