Case Study: Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World




Client: Mike Hoefflinger

MEDIA CONNECT conducted a boutique campaign for Silicon Valley insider Mike Hoefflinger’s book, Becoming Facebook (April 2017). The book tells the fascinating story of Facebook’s coming-of-age as one of the world’s greatest companies. A computer engineer turned marketing innovator, Hoefflinger joined Facebook at the start of 2009, fresh from Intel. For seven years, he worked closely with COO Sheryl Sandberg on growing Facebook’s advertising business and, with thousands of other insiders, contributed to Zuckerberg’s mission: making the world more open and connected. It is a riveting business memoir rich in practical lessons. MC executed a national campaign with an emphasis on traditional media (print, TV, radio) and online outlets.

Results: The book received widespread positive coverage in business and tech media. Hoefflinger appeared on Bloomberg Technology TV, Cheddar TV, and the Business News Network. He was interviewed on Marketing Matters on Wharton Business Radio, KGO’s The Pat Thurston Show, and popular tech podcasts Six Pixels of Separation and The Social Pros Podcast. The book was also featured on Business Insider, The HuffPost,,, IBD Weekly, The Los Angeles Times, The Economic Times, and many more.  

Media Highlights:

MEDIA CONNECT Team: David Hahn, Nick Masercola, Adrienne Fontaine, and Barbara Monteiro




“It has been a pleasure to work with Media Connect on promoting my book.. Their hard work, determination to succeed and sheer enthusiasm for my work has led to a lot of great media coverage and inspired me to reach for the stars. Enthusiastic, honest, determined, thorough, persistent and, of course, connected.. that's how I would describe Media Connect and their great team. A true professional outfit with a heart of gold!”
— JONATHAN FERRARA, artist and author of Guns in the Hands of Artists (Inkshares)