Case Study: Beringer (Treasury Wine Estates)

 

BEST SELLERS

 

Media Connect worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. PTA secured 15 television interviews and 10 radio interviews.

 

 

 

TESTIMONIALS

"A big THANK YOU.. we made the New York Times best sellers list for the 3rd week, and better---we moved up to #11 on the hardcover list and made all 3 of the other eligible lists. I credit you and the PR you've garnered for this great victory."
— ADAM MAKOS, Author of A HIGHER CALL