Case Study: Beringer (Treasury Wine Estates)

 

BEST SELLERS

 

Media Connect worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. PTA secured 15 television interviews and 10 radio interviews.

 

 

 

TESTIMONIALS

...I'm able to get to a lot of towns where the radio doesn't air and I'm virtually unknown. This has been great. You've all done a super job.
— HOWARD STERN, Author of Miss America