Case Study: Beringer (Treasury Wine Estates)

 

BEST SELLERS

 

Media Connect worked with celebrity chefs and authors Jaime and Bobby Deen on a Hybrid Satellite Television and Radio Tour in promotion of Beringer Vineyards, Great Steak Challenge. The Deen Bros. newly released cookbook Get Fired Up! was also promoted and used as a hook for the corporate contest. PTA secured 15 television interviews and 10 radio interviews.

 

 

 

TESTIMONIALS

PTA-DC did a fabulous job. Here's a concrete illustration of just how good you are and the power of radio: After my interviews yesterday, the Amazon sales position went from: 5629 to 1293.
— PETER LANCE, Author of "Triple Cross"