How does an entrepreneur take any idea and turn it into a profitable venture? What do investors look for when evaluating start-ups? These two important questions are answered in a book by one of America’s top traders, Michael J. Palumbo, called Calculated Risk: The Modern Entrepreneur’s Handbook. The book helps founders and executives navigate today’s business climate from idea conception through funding, expansion, and exiting.
Calculated Risk provides an insider’s perspective from someone in the know. Palumbo started a prop trading group in Chicago that turned into a highly successful U.S. stock options business, a firm that was one of the largest equity options trading groups in the country in the late 1990’s and early 2000’s.
Palumbo turned a $250,000 investment into a company worth well over $100,000,000. The former Chicago Board Options Exchange floor trader is an entrepreneur, venture capitalist, and author. For more information about him, please consult: www.michaeljpalumbo.com.
MEDIA CONNECT has worked with Palumbo to help him build his media brand and generate exposure for his book. Here is a sampling of media placements achieved on his behalf:
Print/Online Media
Television
Radio Programs and Podcasts
TESTIMONIALS
Thank you for your excellent work promoting our book, Vital Factors - The Secret To Transforming Your Business and Your Life. As you are aware, Vital Factors was our first book and we were novices at the fundamentals of promoting a business book. Our decision to work with your firm was based upon your extensive experience promoting business books and we are not disappointed. I sincerely appreciated your consistent coaching and advice as we executed the book campaign. This spirit of teamwork and collaboration made a difference. We learned a great deal about promoting a book and we can also apply many of these principles to future PR efforts. Your weekly updates kept our eye on the ball as we moved the campaign forward. I will continue to recommend you and your firm to business associates who want to gain national exposure for their books.
— JOHN MANNING, Director of Marketing MAP
