Case Study: The Courage Solution

Client: Mindy Mackenzie

Description: MEDIA CONNECT conducted a boutique campaign for Mindy Mackenzie author of the new book The Courage Solution. With truth-telling the commodity in shortest supply in corporate America today, The Courage Solution challenges business professionals of any level to take actions that are deceptively simple yet require vulnerability and courage. The result? Improved impact on the job, and increased happiness and fulfillment. Mindy Mackenzie or the ''Velvet Hammer'' as she was known during her days at liquor giant Jim Beam is currently a sought-after speaker and CEO advisor to Fortune 100 companies.

Results: MEDIA CONNECT’s campaign for Mindy Mackenzie’s The Courage Solution was a great success, with approximately 20 leading print and online business media placements and over 15 targeted radio and podcast interviews. Highlights include three Fast Company placements; Inc.com, USNews.com, and Daily Mail features; as well as interviews with WGN Radio and So Money with Farnoosh Torabi. Below are more examples of media placements that were garnered.

Print/Online Media:

• Australian Financial Review Online – Q&A (141,000 UVM)
• Canadian Business – interview – online and print (86,000 circ.; 541,000 UVM)
• Carol Roth’s Business Unplugged – byline – (8,100 UVM)
• Fast Company Online – quote – (17,000,000 UVM)
• Fast Company Online – book feature – (17,000,000 UVM)
• Fast Company Online – quote – (17,000,000 UVM)
• Inc.com – quote and book feature – (2,900,000 UVM)
• Investor’s Business Daily – book feature – online and print – (113,000 circ.; 1,300,000 UVM)
• Skip Prichard’s Leadership Insights – Q&A – (25,000 UVM)
• Small Business Trends – book review – (486,000 UVM)
• SmartBrief on Leadership – ran Fast Company piece (226,000 UVM).
• TLNT.com – byline – (175,000 UVM)
• The Successful Blog -- byline – (7,226 UVM)
• Upstart Business Journal – byline – (4,800,000 UVM)
• U.S. News & World Report – interview – (14,000,000 UVM)
• Yahoo! Finance – ran the U.S. News piece – (64,000,000 UVM)
• Chief Learning Officer e-newsletter – byline – online and print (33,000 circ.; 158,000 UVM)

Chicago Media:

• Chicago Tribune – online interview (6,848,740 UVM)
• ViaTimes -CPRTV is carried by Chicago Cable 25 on WOW Cable, RCN Cable, and Comcast Cable throughout the city of Chicago and other neighboring suburbs. (Viewership: 500,000).
• WGN-AM (Chicago, #1 News/Talk, #4 Overall)
• Michigan Avenue — book feature – 65,000
• NS: Modern Luxury for the North Shore – interview – (25,000 circ.)
• The Michael Koolidge Show (syndicated on radio stations six nights a week in Western Chicagoland and Northern Illinois.)

General Interest and Women’s media:

• Daily Mail – byline (1,600,000 circ; 26,240,000 UVM)
• Female First – byline – (954,000 UVM)

Radio Programs and Podcasts,

• 33 Voices
• Business Insanity Radio – (63,000 UVM)
• Cincinnati Business Talk
• The Tommy Schurmacher Show (CJAD-AM, Quebec)
• Dov Baron Podcast
• Engaging Leader
• Experience Pros (syndicated in over 40 markets across the country & on the BizTalk Radio Network)
• Inside Personal Growth podcast
• Reach West/Talent Culture
• School for Startups podcast
• So Money with Farnoosh Torabi (Top Financial Podcast of 2015 and Inc Magazine pick)
• The Business Called You
• The Moneywise Guys (KERN-AM; #2 News/Talk Bakersfield, CA)
• WNYM-AM Salem Radio Network
• WTLC-FM (#1 Urban, Indianapolis, IN)
• Your Partner in Success
• Female Red Zone podcast (broadcast on C-Suite Radio to more than 1,500,000 C-Suite executives)