Description: MEDIA CONNECT conducted a boutique campaign for Mindy Mackenzie author of the new book The Courage Solution. With truth-telling the commodity in shortest supply in corporate America today, The Courage Solution challenges business professionals of any level to take actions that are deceptively simple yet require vulnerability and courage. The result? Improved impact on the job, and increased happiness and fulfillment. Mindy Mackenzie or the ''Velvet Hammer'' as she was known during her days at liquor giant Jim Beam is currently a sought-after speaker and CEO advisor to Fortune 100 companies.
Results: MEDIA CONNECT’s campaign for Mindy Mackenzie’s The Courage Solution was a great success, with approximately 20 leading print and online business media placements and over 15 targeted radio and podcast interviews. Highlights include three Fast Company placements; Inc.com, USNews.com, and Daily Mail features; as well as interviews with WGN Radio and So Money with Farnoosh Torabi. Below are more examples of media placements that were garnered.
Print/Online Media:
Chicago Media:
General Interest and Women’s media:
Radio Programs and Podcasts,
TESTIMONIALS
As a first time author of my Children's book, Anzard, Media Connect has done an amazing job to promote me on a national level as if I were a best seller. Their efforts were tireless in getting me air time with radio interviewers in many states, they got me me a small army of enthusiastic 'Mommy Bloggers' to promote my book and they even got me registered in many gift guides for the holidays. It's not just the professionalism that I appreciate it's how they never give up, they stay in touch and they treat you with the utmost respect. I'm on my second Children's book and when it's done I'm calling Media Connect, and its great team, to do the marketing and promotion.
CHRISTOPHER CONROY, Self-published author of Anzard