Case Study: DIRECTV

 

BEST SELLERS

 

PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.

 

 

TESTIMONIALS

Thanks for helping make Dig Your Well Before You're Thirsty a New York Times bestseller. The media hits were fantastic – some of the best ones I've ever received. Look forward to working with you again.
— HARVEY MACKAY, AUTHOR, Dig Your Well Before You're Thirsty