PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.
TESTIMONIALS
I am so thrilled with the outcome of the radio tour. It's so rewarding to see a concept implemented, and then see its success – which was so positively acknowledged by our clubs. Many thanks to you and your staff for such wonderful work and support.
— KAREN RAROG, Manager, State Relations, Government relations/Traffic Safety Advocacy, AAA
