PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.
TESTIMONIALS
Planned Television Arts at Ruder Finn brings solid experience, creativity, and high energy to all of their media work. Brookings has greatly benefited from and enjoyed our partnership with PTA.
— AMY LIU, Brookings Institution
