Case Study: DIRECTV

 

BEST SELLERS

 

PTA worked with DIRECTV on the promotion of its Golden Globe-winning legal thriller, Damages. We targeted bloggers of influence and interest in the pop culture, media, and television worlds, asking them to post features, reviews, and exclusive content about the show’s premiere on DIRECTV. This campaign began in July 2011, and completed with the season finale in September 2011.

 

 

TESTIMONIALS

As a small publisher I thought I might not receive the same service as your big name clients. But I was overwhelmed with the number of city tours and became profitable more quickly because of your efforts.
— BRIAN JUD, AUTHOR, You're On The Air