Description: The client wanted to target specific health and political media in a few major cities for a selected national print, radio and online campaign. Client availability was extremely limited; we were given a two-week lead-time and a time frame of one week for major media publicity.
We launched the campaign in Washington, DC, with meetings with reporters from USA Today and Politico. As part of the campaign PTA's political division director, Sandy Trupp conducted an in-depth media messaging and brush up session in the PTA-DC offices that included live camera and on-screen play backs.
Media Highlights:
Interviews Completed Include:
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National Syndicated Radio Include:
TESTIMONIALS
MediaConnect was instrumental in helping me build my personal brand alongside raising awareness for the book. In addition getting quality reviews and feature pieces about my book, they also helped place several bylined articles in great publications, including Bloomberg BusinessWeek and Fast Company, that helped establish me as a thought leader.
— DAVID BURKUS, author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
